Scott Cowley is an award-winning digital marketing and social media professor in the Haworth College of Business at Western Michigan University, where he researches digital customer experience and engagement strategies and is helping to grow one of the only cross-disciplinary digital marketing programs among U.S. universities.
Before earning a Ph.D. at Arizona State University, he held in-house and agency SEO strategy roles in Salt Lake City. He enjoys affiliate marketing, advising, and doing executive training on specialized digital marketing and social media topics.
Want to connect or ask Scott some more questions? You can find him online here and contact him at any of the following places:
Twitter: @scottcowley
LinkedIn: Scott Cowley
His Site: Scott Cowley
Scott Cowley joins this episode to talk about his question: “It’s 2018 and I’m teaching starting next week. What should today’s digital marketer be expected to know/have experience with coming out of college if they want to stand out?”.
Listen to E32 -What Skills do College Grads Need to be a Digital Marketer? now.
