Mat Siltala is an online search industry veteran and co-founder of Avalaunch Media. Mat’s clients have included companies like Sales Force, Work Front, The Home Depot, and Go Pro..
Matt loves networking and relationship building with other industry leaders. Mat is a frequent speaker at major search marketing conferences like Pubcon and Search Marketing Expo, and other marketing events across the country. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.
Mat enjoys fishing trips to Alaska with his buddies, traveling the world with his beautiful wife and 3 kids and is a pretty decent photographer. Find Mat Siltala on SmugMug and Mat Siltala Photography on Instagram
Where to find Mat online:
Twitter: @Matt_Siltala @Avalaunch Media and @SiltalasBeard (if you really feel the need)
LinkedIn: Mat Siltala
My Company: Avalaunch Media
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.
Listen to E165 – Why Brands Need to Always Think Local now.
Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.
Listen to E164 – Why Open Graph, Meta Descriptions and Other Tagging Matters now.
Fabrice Canel from Bing joins to talk about the Bing WordPress Plugin, the updated Webmaster Tools & recently updated Webmaster Guidelines.
Listen to E163 – Bing WordPress Plugin, Webmaster Tools & Guidelines W/ Fabrice Canel now.
What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions and more.
Listen to E162 – What is Digital Shelf Space and How Can it Help Your SEO? now.
Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.
Listen to E161 – State of Business Report now.
Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!
Listen to E160 – Why You Should Always Question Data now.
Mark Barrera joins for the final episode of our Leadership Series. The episode digs into running an agency vs. consulting vs. leading an in-house team, managing remote teams in 2020 & more.
Listen to E159 – Leadership & Teams W/ Mark Barrera now.
Part 3 of the Leadership Series has Amanda Orson, Head of North America at Curve. Amanda’s background is in technical marketing and SEO-driven growth. In her spare time she is also a Volunteer Firefighter / EMT.
Listen to E158 – Leadership & Growth W/ Amanda Orson now.
Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.
Listen to E157 – Managing Marketing Teams W/ Lauren Vaccarello now.
This episode is the first of the series where we deep dive into leadership. In this episode specifically Sean McGinnis joined us to talk about building teams and hiring teams for your digital marketing divisions and projects.
Listen to E156 – Building and Hiring Digital Teams W/ Sean McGinnis now.
