Going beyond Keyword Research basics to dig into 201 level topics the guys cover keyword intent, leveraging hashtags, site search and more.
Listen to E190 – Keyword Research 201 now.
Host: Mat Siltala
Mat Siltala is an online search industry veteran and co-founder of Avalaunch Media. Mat’s clients have included companies like Sales Force, Work Front, The Home Depot, and Go Pro..
Matt loves networking and relationship building with other industry leaders. Mat is a frequent speaker at major search marketing conferences like Pubcon and Search Marketing Expo, and other marketing events across the country. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.
Mat enjoys fishing trips to Alaska with his buddies, traveling the world with his beautiful wife and 3 kids and is a pretty decent photographer. Find Mat Siltala on SmugMug and Mat Siltala Photography on Instagram
Where to find Mat online:
Twitter: @Matt_Siltala @Avalaunch Media and @SiltalasBeard (if you really feel the need)
LinkedIn: Mat Siltala
My Company: Avalaunch Media
Zoom into Data, F1 & Storytelling in this episode that talks through some examples of using data for marketing and business operations.
Listen to E189 – Data, F1 & Storytelling now.
When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).
Listen to E188 – Comparison Marketing now.
Cooper joins the guys and drives Dave crazy while they try and dig into the topic of documentation, processes and making sure tasks and projects are done correctly and quickly.
Listen to E187 – Why Your Marketing Team Needs Documentation and Processes now.
Join and listen for some tips on better locking down your site, securing your data better and how to spot site hacks that may hurt your SEO and more importantly those visiting your site.
Listen to E186 – Site Hack Stories and Prevention Tips now.
A bad experience with a repair person leads Dave and Mat down a rabbit hole of empathy, protecting employees and much more.
Listen to E185 – Empathy in Frontline Workers now.
Dave Davies joins to talk NLP, BERT vs. SMITH, Passages and what it all means for SEO and Digital Marketers.
Listen to E184 – NLP, BERT vs. SMITH and What it Means for Marketers W/ Dave Davies now.
Dig into a primer on writing a blog post, article, service page or really any type of content. The guys walk through the process of creating content from start to finish.
Listen to E183 – 101 Guide to Writing Blog Posts now.
Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.
Listen to E182 – Pros & Cons of Google Ads Recommendations W/ Greg Finn now.
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Listen to E181 – 2020 in Review now.
