Host: Mat Siltala

Matt SiltalaMat Siltala is an online search industry veteran and co-founder of Avalaunch Media. Mat’s clients have included companies like Sales Force, Work Front, The Home Depot, and Go Pro..

Matt loves networking and relationship building with other industry leaders.  Mat is a frequent speaker at major search marketing conferences like Pubcon and Search Marketing Expo, and other marketing events across the country. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.

Mat enjoys fishing trips to Alaska with his buddies, traveling the world with his beautiful wife and 3 kids and is a pretty decent photographer. Find Mat Siltala on SmugMug and Mat Siltala Photography on Instagram

Where to find Mat online:

Twitter: @Matt_Siltala @Avalaunch Media and @SiltalasBeard (if you really feel the need)
LinkedIn: Mat Siltala
My Company: Avalaunch Media

Even if you aren’t attending Pubcon or Dave’s session this episode gives you some ideas on tools, reporting, data points to look at and ways to leverage data to sway decision makers. So give a listen and hopefully, we will spur some ideas to help you.

Leadership in an industry and in your company isnt something you can cover in 20 minutes but the guys try and get the conversation started at least to answer “What Makes Good Leadership?”.

Guest Frank Days joins the podcast to talk scrums, Jira, product marketing, waterfalls and oh yeah – Agile Marketing. Listen to learn What is Agile Marketing.

You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be different than what works for others. Every company has different hurdles and issues for pushing content and social updates live so why would someone think that a single type of calendar would work for everyone?

Pitch Deck Best Practice Podcast Whether you an agency pitching new business, an in-house marketer pitching your project to a boss/CEO or if you are pitching your business idea to VCs it is likely you…