Host: Mat Siltala

Matt SiltalaMat Siltala is an online search industry veteran and co-founder of Avalaunch Media. Mat’s clients have included companies like Sales Force, Work Front, The Home Depot, and Go Pro..

Matt loves networking and relationship building with other industry leaders.  Mat is a frequent speaker at major search marketing conferences like Pubcon and Search Marketing Expo, and other marketing events across the country. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.

Mat enjoys fishing trips to Alaska with his buddies, traveling the world with his beautiful wife and 3 kids and is a pretty decent photographer. Find Mat Siltala on SmugMug and Mat Siltala Photography on Instagram

Where to find Mat online:

Twitter: @Matt_Siltala @Avalaunch Media and @SiltalasBeard (if you really feel the need)
LinkedIn: Mat Siltala
My Company: Avalaunch Media

The guys give a number of ways that PR can happen and how to ride the PR wave for a long time. From customer service awards to local awards and beyond – get ideas on riding the PR wave.

The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Give a listen and hear a number of great examples on how to leverage FB Groups for your business.