This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.
Host: Mat Siltala
Mat Siltala is an online search industry veteran and co-founder of Avalaunch Media. Mat’s clients have included companies like Sales Force, Work Front, The Home Depot, and Go Pro..
Matt loves networking and relationship building with other industry leaders. Mat is a frequent speaker at major search marketing conferences like Pubcon and Search Marketing Expo, and other marketing events across the country. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.
Mat enjoys fishing trips to Alaska with his buddies, traveling the world with his beautiful wife and 3 kids and is a pretty decent photographer. Find Mat Siltala on SmugMug and Mat Siltala Photography on Instagram
Where to find Mat online:
Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.
Listen to E174 – Tools & Tips for Reusing Video and Audio Content now.
Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.
Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.
Listen to E172 – What is the Best Transcription Service? now.
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
Listen to E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig now.
Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.
Listen to E169 – Taking Social Media Offline now.
A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.
Listen to E168 – Q&A on Link Building now.
This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.
A thread online (as it often does) gives Dave an idea to dig into how people ask questions online, how people “help and how we can do both better.