Mat and Dave go down memory lane with Debra Mastaler and cover the past 20 years of link building and digital marketing communities.
Listen to 100th Episode With Debra Mastaler now.
Host: Debra Mastaler
In 1998 I was a new stay-at-home mom, I had just come off a 15-year gig working in the marketing department of a Fortune 500 company. I had zero experience with the Internet or web design but I wanted to open an online business so I taught myself how to code and created a small directory selling organic food and clothing.
In the process of promoting my directory, I discovered SEO and quickly realized the marketing I had been doing was something called “link building”. I also realized I liked building links more than maintaining the directory so I closed it, apprenticed with an established SEO (Jill Whalen) for 18 months and then opened Alliance-Link for business.
It is amazing how fast 18 years flies by, I have seen a lot of changes to the search engines and search marketing. There have been ups and downs but overall, I love the marketing behind being a link builder and content creator.
Find Debra Mastaler:
Want to connect or ask Debra some more questions? You can find her online here and contact him at any of the following places:
Twitter: @debramastaler
LinkedIn: Debra Mastaler
Company: Key Tooles
