Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
In this “scary” SEO Horror Stories of 2018 episode Mat and Dave talk about some things that are still being done incorrectly or that are simply hurting businesses. Feel free to share your own stories in the comments!
Listen to E72 – SEO Horror Stories of 2018 now.
After you attend a conference your next day and week back in the office is usually a bit chaotic. Episode 71 digs into how to make sure that time away and those learnings get worked into your daily work flow.
Listen to E71 – Tips to Leveraging Conference Learnings After a Conference now.
This is what happens when Mat gets a “cold call” email – we get a great topic idea. Listen as the guys dig into the metrics that matter for Instagram.
Listen to E70 – What Instagram Metrics Matter Anyways? now.
In this episode the guys try and cover 10 common digital marketing questions that they get asked constantly. How many do they ge through? Listen and find out.
Listen to E69 – Common Digital Marketing Questions – Volume 1 now.
Join Amanda Doyle and the team as we dig into the process and lessons you can apply to your next corporate video project and obtain better success with it.
Listen to E68 – Lessons in Creating Corporate Videos w/ Amanda Doyle now.
Listing this week as the guys walk through some ways to get your Pre Launch Marketing in a winning position to really have a great new product roll out or business launch.
Listen to E67 – Pre-Launch Marketing Best Practices now.
Even if you aren’t attending Pubcon or Dave’s session this episode gives you some ideas on tools, reporting, data points to look at and ways to leverage data to sway decision makers. So give a listen and hopefully, we will spur some ideas to help you.
Listen to E66 – Data Driven Content Marketing Audit (Pubcon Pro 2018) now.
In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience.
Listen to E65 – Web Analytics Basics For Every Business now.
Casie Gillette joins the guys to dig into Visual Content and take you beyond their upcoming Pubcon Pro session taking place in October 2018.
Listen to E64 – Visual and Video Content Marketing (Pubcon Pro 2018) now.
On a budget? Are you in the service business (B2B or B2C)? The guys break down some steps and ideas to maximize your budget while still promoting your service business.
Listen to E63 – How Can You Market a Service Business on a Budget? now.
