Dig in as the guys Breaking Down the 3 Click Rule, Mega Menus, Flat Sites & more with a host of great resources.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
Former FTC Commissioner & Chairwoman Maureen Ohlhausen joins for an episode to talk antitrust, FTC, fake reviews and GDPR/CCPA.
Susan Wenograd joins for an episode to dig deeper into bidding on brand terms, how to bid and some overall tips to save you money.
Listen to E122 – Tactical Tips for Bidding on Brand Terms now.
Customer service isn’t just good for your SEO it is good for your BUSINESS! The guys thought it was time to talk about how GOOD customer service can completely CHANGE a brand and business with…
Listen to E121 – Customer Service SEO now.
Dave tasks Matt with taking the raw podcast files and getting the final podcast episode done and live on the site. For non technical people this proves you can do it too!
Listen to E120 – What Goes Into Making a Podcast Episode now.
Scott Clark of Buzzmaven joins to talk Google Ads, Multiple Location PPC Management and some of the ways he optimizes his paid campaigns for his clients.
Listen to E119 – Tips for Local Google Ads At Scale w/ Scott Clark now.
Do you even Boomerang? Listen as Matt and Dave give you some ways to use them in ways that you likely arent doing in Instagram and your digital marketing efforts.
Listen to E118 – How to Use Boomerang in Your Content Strategy now.
So many Instagram tools so little time? Let Matt run down some of the tools and the guys give tips on how best to kick the tires of some popular Instagram Tools.
Listen to E117 – Instagram Tools for Business now.
After a number of Tweets around if you should or be allowed to bid on brand terms happened the guys thought they too should jump in!
Listen to E116 – Should You Bid On Your Own Brand Keywords? now.
In this episode we share why we got into business in the first place, besides freedom of our own time, of course we got into it, to make a living. We discuss all the reasons we did not get into business as well.
Listen to E115 – Mixing Politics and Business now.