Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of “How Human is Your Marketing”. Listen for examples and ideas on what you can do to make your own marketing more “human”.
Listen to E177 – How Human is Your Marketing? now.
Mat talks Tom Brady, football, and company alumni groups as the guys dig into the topic of leadership one last time for 2020.
Listen to E176 – Team Building, Tom Brady and Leadership now.
This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.
Listen to E175 – What are Some Ways to Test and Improve CTR From Google and Bing now.
Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.
Listen to E174 – Tools & Tips for Reusing Video and Audio Content now.
Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.
Listen to E173 – Patterns in Social Media Posting, Podcasting, and Content Scheduling now.
Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.
Listen to E172 – What is the Best Transcription Service? now.
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
Listen to E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig now.
Who knew there was so much to asking a question. A 7 year old article spurs a debate on how to better ask questions and improve the answers we get.
Listen to E170 – How to Ask Questions & How it Can Impact Your Business now.
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.
Listen to E169 – Taking Social Media Offline now.
A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.
Listen to E168 – Q&A on Link Building now.
