Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of examples of great examples of content marketing they came across in 2017.
Listen to E29 – Best Content Marketing Examples of 2017 now.
This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads.
Listen to E28 – What is Affiliate Marketing & Google Local Service Ads 101 now.
The guys dig into some examples and ways to really leverage team building events, end of quarter parties and holiday parties for the business AND employees.
Listen to E27 – Getting Value from Office Parties & Events now.
The guys start with a personal story and end with one but in the middle give you a ton of reasons why your business should leverage social media for customer service.
Listen to E26 – Social Media Customer Service now.
This week the guys dig into a bit of Pinterest history and Mat drops a number of optimizations that you can do to better leverage Pinterest.
Listen to E25 – Optimizing Pinterest Pins now.
The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking all (or at least some) of the rules of podcasting.
Listen to E24 – UnPodcasting Your Podcast now.
In “Unique Ways to Do Keyword Research” the guys walk through some free and paid keyword research tools and some different ways to approach even doing it. So get your thinking cap on and join them for some different ways to go about (and reasons for) doing keyword research.
Listen to E23 – Unique Ways to Do Keyword Research now.
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
Listen to E22 – UnMarketing Your Marketing With Alison Stratten now.
Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking, scheduled content, and other tips on how not to end up in a PowerPoint deck somewhere of other social media fails.
Listen to E21 – Social Media and When Not to Newsjack now.
A great Tedx talk about PowerPoint spurs a discussion on how to better leverage the tool when speaking or giving internal presentations.
Listen to E20 – Death by PowerPoint now.
