What Social Media networks should your business be on and how to leverage them for content/PR? Simon Heseltine joins in the conversation and the “game” Dave creates to quickly brainstorm ideas for some industries.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
Jenny Halasz joins the guys this week and they dive into GDPR. Hopefully they save you some time researching! This new EU regulation has an upcoming deadline of May 25, 2018 and hopefully you are (at least a little) better prepared after this episode!
Dave and Mat dig into some reasons why your business should be doing at least some blogging. They dig into some reasons why you should blog, some ideas on what to blog about and much more.
Listen to E48 – Why a Business Should Blog now.
Listen to hear examples of what went wrong, ways to monitor your brand/employees/future hires, and what to think about for your own Social Media Policy. So if you want some ideas on how to prevent your own reputation nightmare or want some ideas on how to setup a social media policy for your company be sure to listen this week!
Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won’t hear at the conference from Mat.
Listen to E46 – How to Make the Best Content In the World now.
Daily we hear about new data breaches and hacking of websites. If you use WordPress the security and performance of your site will partially fall on you. This week we give some tips and resources on how to better secure your WordPress website.
Listen to E45 – WordPress Plugin Performance & Security now.
What is Martech and Why Martech Matters with Scott Brinker Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing…
To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Hit play and listen as the guys cover some of what they have learned to do (and not do) when it comes to podcasting.
Listen to E43 – Podcasting Best Practices & Lessons now.
This episode digs into a recent Google March 2018 Algo update as an example case to walk through what they do, how they do it, and what you should pay attention to for your business(es) as well.
Listen to E42 – How to React to Google Algo Updates now.
Sometimes content marketing can come in the form of products and non traditional ways. Listen as the guys cover some product link bait examples from Adidas, O’Reilly Auto Center, Nadia Cakes and more.
Listen to E41 – Link Bait Product Marketing now.