Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
In “Unique Ways to Do Keyword Research” the guys walk through some free and paid keyword research tools and some different ways to approach even doing it. So get your thinking cap on and join them for some different ways to go about (and reasons for) doing keyword research.
Listen to E23 – Unique Ways to Do Keyword Research now.
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
Listen to E22 – UnMarketing Your Marketing With Alison Stratten now.
Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking, scheduled content, and other tips on how not to end up in a PowerPoint deck somewhere of other social media fails.
Listen to E21 – Social Media and When Not to Newsjack now.
A great Tedx talk about PowerPoint spurs a discussion on how to better leverage the tool when speaking or giving internal presentations.
Listen to E20 – Death by PowerPoint now.
This week Melissa Fach joins Mat and Dave to talk about Surviving & Conquering Pubcon (Vegas). The tips however can be used for most any conference you ever look to attend.
Listen to E19 – Surviving & Conquering Pubcon now.
Hear about Dave’s upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
Listen to E18 – How to Win at Digital Marketing now.
Melissa Fach joins Mat and Dave to talk The Good, Bad and the Ugly of Content. Listen to them talk through the various examples of what you should and shouldn’t do!
Listen to E17 – The Good, Bad and the Ugly of Content now.
In this episode the guys give a glimpse into Mat’s upcoming Pubcon Vegas session on Influencer and Micro Influencer Identification along with a number of examples.
Listen to E16 – Influencer and Micro Influencer Identification now.
So often the very simple (and cheap) domain is overlooked and not prioritized. In this episode the guys talk about some best practices to securing and keeping your company’s domains.
Listen to E15 – Domains: Securing and Keeping Your Online Brand now.
This episode is all about online and offline scams. From cheap link building to roofing scams to offers to register your domain for $99 a year we cover it all.
Listen to E14 – Tips on Avoiding Digital Scams now.
