Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
As we are kicking off a new year the topic of business goals came up with the guys and thus became the topic! So no matter if it is Q1 2018 or Q3 2019, goals and direction for a business are important and we dig into some ideas to help you set them.
Listen to E33 – Setting Business Goals for a New Year now.
Scott Cowley joins this episode to talk about his question: “It’s 2018 and I’m teaching starting next week. What should today’s digital marketer be expected to know/have experience with coming out of college if they want to stand out?”.
Listen to E32 -What Skills do College Grads Need to be a Digital Marketer? now.
This week the guys are joined by guest Kenny Hyder and they continue the discussion of one of Kenny’s Pubcon Vegas (2017) sessions – SEO vs. PPC (the ultimate throwdown battle royale!).
Listen to E31 – PPC vs. SEO With Guest Kenny Hyder now.
The guys wrap up 2017 by highlighting some books they really enjoyed. So give a listen for some ideas on marketing (related) books to read in 2018.
Listen to E30 – Favorite Marketing(ish) Related Books of 2017 now.
In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of examples of great examples of content marketing they came across in 2017.
Listen to E29 – Best Content Marketing Examples of 2017 now.
This week the guys are happy to welcome Kenny Hyder to talk Affiliate Marketing, Affiliate Summit West (Las Vegas) and Google Local Service Ads.
Listen to E28 – What is Affiliate Marketing & Google Local Service Ads 101 now.
The guys dig into some examples and ways to really leverage team building events, end of quarter parties and holiday parties for the business AND employees.
Listen to E27 – Getting Value from Office Parties & Events now.
The guys start with a personal story and end with one but in the middle give you a ton of reasons why your business should leverage social media for customer service.
Listen to E26 – Social Media Customer Service now.
This week the guys dig into a bit of Pinterest history and Mat drops a number of optimizations that you can do to better leverage Pinterest.
Listen to E25 – Optimizing Pinterest Pins now.
The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking all (or at least some) of the rules of podcasting.
Listen to E24 – UnPodcasting Your Podcast now.
