Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Hit play and listen as the guys cover some of what they have learned to do (and not do) when it comes to podcasting.
Listen to E43 – Podcasting Best Practices & Lessons now.
This episode digs into a recent Google March 2018 Algo update as an example case to walk through what they do, how they do it, and what you should pay attention to for your business(es) as well.
Listen to E42 – How to React to Google Algo Updates now.
Sometimes content marketing can come in the form of products and non traditional ways. Listen as the guys cover some product link bait examples from Adidas, O’Reilly Auto Center, Nadia Cakes and more.
Listen to E41 – Link Bait Product Marketing now.
Link Building is NOT Dead! Like everything it simply continues to grow and evolve as some tactics work, some don’t and some just are used to death and become non productive methods for achieving links.
Listen to E40 – Link Building is NOT Dead now.
Mat attended Daune Forrester’s session at Pubcon Austin. Mat listened. Mat told me about Duane and the Digital Knowledge Manager. Dave and Mat agree it is a great idea and topic. Confused? Listen and learn about what a Digital Knowledge Manager is!
Listen to E39 – Digital Knowledge Manager now.
In this episode the guys dig into the pros and cons of buying followers on Twitter, likes and fans on Facebook, and links to improve SEO.
Listen to E38 – Pros & Cons of Buying Likes, Followers, and Links now.
In this episode Mat & Dave dig into “best practices” for when and how to approach speakers at a conference. Many of the tips could also be applied for talking to anyone at a networking event, meetup or anywhere at a conference as well though.
Listen to E37 – How to Talk to Speakers at a Conference now.
This podcast is thanks to the big game, Keanu Reeves and Akvile DeFazio who tweeted out something that caught our eye. So join us as we dig into the question “Should Business Owners Build Their Own Website?”.
Listen to E36 – Should Business Owners Build Their Own Website? now.
Visual Content Trends for 2018 As we really get into 2018 we wanted to talk about Visual Content trends popular in 2017 and what to expect in 2018. Mat is the man for this topic…
Listen to E35 – Visual Content Trends for 2018 now.
This episode digs into things a busy in-house digital marketing person or a small business owner can focus on right now to improve SEO. So give a listen and get 5 quick SEO tips to get things going!
Listen to E34 – SEO Changes to Make and Rock It now.
