Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
Listen to E22 – UnMarketing Your Marketing With Alison Stratten now.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking, scheduled content, and other tips on how not to end up in a PowerPoint deck somewhere of other social media fails.
Listen to E21 – Social Media and When Not to Newsjack now.
Death by PowerPoint Matt talks about how bullet points kill kittens (or not). But what he and Dave do cover is a great Tedx talk and some tips on how not to suck at PowerPoint….
Listen to E20 – Death by PowerPoint now.
Surviving & Conquering Pubcon This week Melissa Fach joins Mat and Dave (as do some pretty bad thunderstorms) to talk about Surviving & Conquering Pubcon. Pubcon Vegas is a huge conference with 10 tracks at…
Listen to E19 – Surviving & Conquering Pubcon now.
Hear about Dave’s upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
Listen to E18 – How to Win at Digital Marketing now.
Melissa Fach joins Mat and Dave to talk The Good, Bad and the Ugly of Content. Listen to them talk through the various examples of what you should and shouldn’t do!
Listen to E17 – The Good, Bad and the Ugly of Content now.
In this episode the guys give a glimpse into Mat’s upcoming Pubcon Vegas session on Influencer and Micro Influencer Identification along with a number of examples.
Listen to E16 – Influencer and Micro Influencer Identification now.
So often the very simple (and cheap) domain is overlooked and not prioritized. In this episode the guys talk about some best practices to securing and keeping your company’s domains.
Listen to E15 – Domains: Securing and Keeping Your Online Brand now.
This episode is all about online and offline scams. From cheap link building to roofing scams to offers to register your domain for $99 a year we cover it all.
Listen to E14 – Tips on Avoiding Digital Scams now.
While stock photography is great for any business the guys discuss some reasons to avoid it and alternative ways and reasons to create your own photos for your business.
Listen to E13 – Alternative Ideas to Using Stock Photography now.
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