Host: Dave Rohrer

Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.

Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.

In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.

Find Dave Rohrer Online

Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics

The guys give a number of ways that PR can happen and how to ride the PR wave for a long time. From customer service awards to local awards and beyond – get ideas on riding the PR wave.

The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Give a listen and hear a number of great examples on how to leverage FB Groups for your business.