How Do You Define Going Viral? What does it mean to go viral in 2018? The answer of course is – it depends. Learn how to calculate it for your business.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
The guys give a number of ways that PR can happen and how to ride the PR wave for a long time. From customer service awards to local awards and beyond – get ideas on riding the PR wave.
The guys cover the idea of using and participating in Facebook Groups to help drive business or awareness of your business. Give a listen and hear a number of great examples on how to leverage FB Groups for your business.
What Social Media networks should your business be on and how to leverage them for content/PR? Simon Heseltine joins in the conversation and the “game” Dave creates to quickly brainstorm ideas for some industries.
Jenny Halasz joins the guys this week and they dive into GDPR. Hopefully they save you some time researching! This new EU regulation has an upcoming deadline of May 25, 2018 and hopefully you are (at least a little) better prepared after this episode!