When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).
Listen to E188 – Comparison Marketing now.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
Cooper joins the guys and drives Dave crazy while they try and dig into the topic of documentation, processes and making sure tasks and projects are done correctly and quickly.
Listen to E187 – Why Your Marketing Team Needs Documentation and Processes now.
Join and listen for some tips on better locking down your site, securing your data better and how to spot site hacks that may hurt your SEO and more importantly those visiting your site.
Listen to E186 – Site Hack Stories and Prevention Tips now.
A bad experience with a repair person leads Dave and Mat down a rabbit hole of empathy, protecting employees and much more.
Listen to E185 – Empathy in Frontline Workers now.
Dave Davies joins to talk NLP, BERT vs. SMITH, Passages and what it all means for SEO and Digital Marketers.
Listen to E184 – NLP, BERT vs. SMITH and What it Means for Marketers W/ Dave Davies now.
Dig into a primer on writing a blog post, article, service page or really any type of content. The guys walk through the process of creating content from start to finish.
Listen to E183 – 101 Guide to Writing Blog Posts now.
Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.
Listen to E182 – Pros & Cons of Google Ads Recommendations W/ Greg Finn now.
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Listen to E181 – 2020 in Review now.
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Listen to E180 – Tool Discovery and Selection Tips W/ Kevin Mullett now.
Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.
Listen to E179 – Virtual Conferences & 2021 Predictions now.
