Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
Leadership in an industry and in your company isnt something you can cover in 20 minutes but the guys try and get the conversation started at least to answer “What Makes Good Leadership?”.
Guest Frank Days joins the podcast to talk scrums, Jira, product marketing, waterfalls and oh yeah – Agile Marketing. Listen to learn What is Agile Marketing.
You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be different than what works for others. Every company has different hurdles and issues for pushing content and social updates live so why would someone think that a single type of calendar would work for everyone?
Get tips on how to grow a digital marketing team. The episode starts with hiring, moves to training, and ends with retention for your in-house or agency team.