Host: Dave Rohrer

Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.

Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.

In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.

Find Dave Rohrer Online

Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics

Listing this week as the guys walk through some ways to get your Pre Launch Marketing in a winning position to really have a great new product roll out or business launch.

Even if you aren’t attending Pubcon or Dave’s session this episode gives you some ideas on tools, reporting, data points to look at and ways to leverage data to sway decision makers. So give a listen and hopefully, we will spur some ideas to help you.

Leadership in an industry and in your company isnt something you can cover in 20 minutes but the guys try and get the conversation started at least to answer “What Makes Good Leadership?”.