While stock photography is great for any business the guys discuss some reasons to avoid it and alternative ways and reasons to create your own photos for your business.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
They guys discuss what a Content Documenter is and how you can be one. Mat discusses his upcoming keynote at Swivel Conference and some of the story he will tell that serves as a great example.
The guys dig into all the things a business owner needs to think about when thinking of hiring an agency or consultant. No matter if it is for Social Media, SEO, PPC or something else there are expenses beyond just their fees.
Digital Marketing Beyond Facebook and Google Living by just one traffic source is asking for trouble no matter your business. Even if you can’t get to be #1 in Google/Bing for a certain keyword there…
The guys dig into how planning for seasonal events should happen not days or weeks but in some cases a month or two in advance. From landing pages to promo codes to legal approval there are always a ton of things to do!
Mat and Dave discuss who and when to hire as your first intern to help you with your business. Get some ideas of where to find help and ways to best help your business and them grow at the same time.
All things evolve and follow along as we dicuss the evolution of Content Marketing and what it means in 2017 for small businesses.
What is the long term value of attending conferences and networking events? Mat and Dave give some ideas on ways to build relationships and meet other people.
In Episode 5 Mat and Dave discuss why SEO isn’t something that you do just once but rather it is ongoing. Learn how to keep SEO going no matter your budget.
Mat and Dave continue the limited budget talk from Episode 1 and give you more ways to do Social Media on a budget and some great Social Media tools to try.