Host: Dave Rohrer

Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.

Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.

In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.

Find Dave Rohrer Online

Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics

In this episode, the guys dig into various tools to help you find influencers, reach out to influencers and all around launch an influencer marketing campaign.

Ever think of jumping into Live Video for Instagram or Facebook? Then check out some accounts to follow for ideas and some tips on what to do and not to do in this episode.

In this “scary” SEO Horror Stories of 2018 episode Mat and Dave talk about some things that are still being done incorrectly or that are simply hurting businesses. Feel free to share your own stories in the comments!

Listing this week as the guys walk through some ways to get your Pre Launch Marketing in a winning position to really have a great new product roll out or business launch.