Dig into Analytics conversion data with the guys in this episode as they walk through the pitfalls and ways that your data is leading you down the wrong path.
Listen to E129 – Why your Analytics Conversion Data is Trash now.
Host: Dave Rohrer
Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Find Dave Rohrer Online
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
Dave digs into a number of SEO tools that are “newer” and gives some pricing and background on each of them along with use cases too.
Listen to E128 – SEO Tools now.
Inspired by a recent talk and 3 other things the guys dig into why we should ask more questions, listen more and really question best practices and test them ourselves.
Listen to E127 – When Best Practices Aren’t Best Practice now.
Thomas Ballantyne joins to dig into aggregating reviews, responding to reviews and how to best use customer service and reviews to improve your business.
Listen to E126 – Bugging Out Over Reviews With Thomas Ballantyne now.
Inspired by Copperfield and Chris Ramsay videos the guys dig into a number of things including how Marketing is a puzzle that fuels us and wears us down too.
Listen to E125 – Digital Marketing is a Puzzle now.
Dig in as the guys Breaking Down the 3 Click Rule, Mega Menus, Flat Sites & more with a host of great resources.
Listen to E124 – Breaking Down the 3 Click Rule, Flat Sites & Site Navigation now.
Former FTC Commissioner & Chairwoman Maureen Ohlhausen joins for an episode to talk antitrust, FTC, fake reviews and GDPR/CCPA.
Listen to E123 – Interview with Former FTC Commissioner & Chairwoman Maureen Ohlhausen now.
Susan Wenograd joins for an episode to dig deeper into bidding on brand terms, how to bid and some overall tips to save you money.
Listen to E122 – Tactical Tips for Bidding on Brand Terms now.
Customer service isn’t just good for your SEO it is good for your BUSINESS! The guys thought it was time to talk about how GOOD customer service can completely CHANGE a brand and business with…
Listen to E121 – Customer Service SEO now.
Correction to the show – Dave said Episode 85 was about podcast hosting but really it is episode 94. To go along with our Pubcon talk called Podcasting Guide Dave thought putting Matt through the…
Listen to E120 – What Goes Into Making a Podcast Episode now.
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