Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
Does the person(s) that do your SEO & PPC talk to each other? Why not? That needs to change and this episode digs into some ways to make that happen & why it should be a priority.
Listen to E84 – Tips for Getting PPC & SEO to Work Together Better now.
Do you know your webhost? Do you know where your domain is registered? Do you know what CMS and server your site is on? Listen to hear how and why you should know everything about your Marketing (& Tech) Stacks.
Listen to E83 – Why (and How) You Need to Know What is in Your Marketing Stack now.
This episode we are joined by Ginny Marvin as we dig into the various ways you can advertise or SEO on Amazon. From Product Stores to the basics of Amazon SEO find a number of resources and ideas to crush it on a new platform in 2019.
Listen to E82 – What is Amazon SEO and Amazon Advertising? now.
In this episode, we explore and highlight some of the 48 items on Ian Lurie’s Digital Marketing Checklist that he created and give our own takes on some of the items.
Listen to E81 – The Digital Marketing Checklist for 2019 & Beyond now.
Tips for Starting an Online Business As always – Mat and Dave are not lawyers. Unlike Ruth who is one (but you still need to hire her to get your questions answered). We are also…
Listen to E80 – Tips for Starting an Online Business now.
Management Styles of Teams & The Super Mario Effect This episode was most recently inspired by Mark Rober’s (aka Glitter Bomb/NASA Guy) TED talk that Dave happened to find (thanks to the YouTube also). The…
Listen to E79 – Management Styles of Teams & The Super Mario Effect now.
Dig into the complex topic of Google, Antitrust, European Union (EU), and more with special podcast guests Elmer Boutin and Steve Cernak.
Listen to E78 – Google and Antitrust now.
2019 Digital Marketing Predictions Yes, we went there and this was 100% Dave’s idea so yell at him if needed! The guys dig into a number of topics and give a number of examples beyond…
Listen to E77 – 2019 Digital Marketing Predictions now.
In this episode, the guys dig into various tools to help you find influencers, reach out to influencers and all around launch an influencer marketing campaign.
Listen to E76 – Tools for Influencer Marketing now.
Dig into some legal topics around logo, photo and content creation as well as some agreements you likely don’t use but should with awesome guest Ruth Carter.
Listen to E75 – Blogging Legally 101 w/ Ruth Carter now.
