Dave Rohrer got his start as a ColdFusion developer – yes CFML. Before he transitioned away from pure developer, he worked on various ColdFusion projects for the likes of Accenture, Discover Card and Consumer Guide.
Dave then transitioned to full-fledged marketer where he spent 10 years as an in-house SEO lead and 5 years at agencies such as Netconcepts, Covario and iProspect. During his career he has worked with organizations ranging from startups to Fortune 50 to Internet Retailer 500 companies.
In early 2015, Dave left Covario/iProspect to found NorthSide Metrics, a boutique digital marketing agency based in Chicago that specializes in helping clients make data-driven decisions to drive more revenue.
Twitter:@Daver and @ns_metrics
LinkedIn:Dave Rohrer
My Company:NorthSide Metrics
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.
Listen to E169 – Taking Social Media Offline now.
A question about outsourcing links sends the guys down a rabbit hole of recent articles and digging into link building basics.
Listen to E168 – Q&A on Link Building now.
This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.
Listen to E167 – Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer now.
A thread online (as it often does) gives Dave an idea to dig into how people ask questions online, how people “help and how we can do both better.
Listen to E166 – How To Be a Better Steward for Your Team & Organization now.
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.
Listen to E165 – Why Brands Need to Always Think Local now.
Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.
Listen to E164 – Why Open Graph, Meta Descriptions and Other Tagging Matters now.
Fabrice Canel from Bing joins to talk about the Bing WordPress Plugin, the updated Webmaster Tools & recently updated Webmaster Guidelines.
Listen to E163 – Bing WordPress Plugin, Webmaster Tools & Guidelines W/ Fabrice Canel now.
What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions and more.
Listen to E162 – What is Digital Shelf Space and How Can it Help Your SEO? now.
Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.
Listen to E161 – State of Business Report now.
Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!
Listen to E160 – Why You Should Always Question Data now.
