Podcast: Social Media
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E169 – Taking Social Media Offline
This episode digs into the idea of creating or doing things offline and then bringing it back to your online channels. In the past we talked about some online product marketing examples but that isnt quite the same, that really is more link bait type items.
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E167 – Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer
This episode and interview focus on Jay Sofer of LockBusters NYC and how to unlock and build trust with people offline and online.
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E165 – Why Brands Need to Always Think Local
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.
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E164 – Why Open Graph, Meta Descriptions and Other Tagging Matters
Do you see this? Can you read it? What does it look like when shared on social networks? What does your content look like? Find tools and tips to optimize your shared content.
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E162 – What is Digital Shelf Space and How Can it Help Your SEO?
What is digital shelf space, how do you measure digital shelf space and why does it even matter to your business? Dig in with us as we answer all those questions and more.
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E161 – State of Business Report
Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.
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E160 – Why You Should Always Question Data
Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!
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E159 – Leadership & Teams W/ Mark Barrera
Mark Barrera joins for the final episode of our Leadership Series. The episode digs into running an agency vs. consulting vs. leading an in-house team, managing remote teams in 2020 & more.
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E158 – Leadership & Growth W/ Amanda Orson
Part 3 of the Leadership Series has Amanda Orson, Head of North America at Curve. Amanda’s background is in technical marketing and SEO-driven growth. In her spare time she is also a Volunteer Firefighter / EMT.
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E157 – Managing Marketing Teams W/ Lauren Vaccarello
Lauren Vaccarello joins the Leadership Series to dig into managing and building Enterprise Marketing Teams and dealing with remote & COVID-19 among many other topics.