When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).
Listen to E188 – Comparison Marketing now.
Series: Social Media
Looking to learn about Facebook, LinkedIn, Twitter, Reddit, Instagram, Snapchat and all the other social media networks?
Join and listen for some tips on better locking down your site, securing your data better and how to spot site hacks that may hurt your SEO and more importantly those visiting your site.
Listen to E186 – Site Hack Stories and Prevention Tips now.
A bad experience with a repair person leads Dave and Mat down a rabbit hole of empathy, protecting employees and much more.
Listen to E185 – Empathy in Frontline Workers now.
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Listen to E181 – 2020 in Review now.
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Listen to E180 – Tool Discovery and Selection Tips W/ Kevin Mullett now.
Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.
Listen to E179 – Virtual Conferences & 2021 Predictions now.
In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices…
Listen to E178 – Google Antitrust 2020 Update now.
Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of “How Human is Your Marketing”. Listen for examples and ideas on what you can do to make your own marketing more “human”.
Listen to E177 – How Human is Your Marketing? now.
Listen for tools and tricks on ways to reuse audio content. We cover video, podcast, and really anything that has audio that you can reuse for social media easily.
Listen to E174 – Tools & Tips for Reusing Video and Audio Content now.
Schedules are great and you need them but you also need to test them. Dig in as we walk you through how to try and balance scheduling and testing.
Listen to E173 – Patterns in Social Media Posting, Podcasting, and Content Scheduling now.
