Join us for Episode 100 as we kick off a week long series of longer interviews with some industry vets to talk about the past 20+ years of digital marketing.
Listen to 100th Episode Series Kickoff now.
Series: Paid Search
All the episodes where Mat and Dave dig into paid search are right here. Just interested in PPC in general? This is the podcast series you want to listen too. In time they will cover Pinterest, Facebook Ads, Google Ads, Bing Ads, Amazon and more.
Dig in with your hosts as they give you some tips, steps and many examples to help you sell your project to your boss and leadership.
Listen to E99 – How to Sell Your Project to Leadership now.
So you think you don’t need a website do you? Give a listen to the long list of reasons and examples why we disagree and think that you still need a website!
Listen to E96 – Do All Businesses and Influencers Need Websites? now.
In the end the main thing we want to stress is that take all things with a grain of salt, learn whom to trust and be sure to test things and ask questions.
Listen to E93 – Educating Using Disinformation & Misinformation now.
Do you reuse campaigns each year? It is possible that while you may save yourself some time you are also hurting yourself. Listen as we dig into some ideas and ways to reuse campaigns but make sure you also know when to refresh them.
Listen to E92 – Signs That it is Time to Refresh Your Campaigns now.
The Paid side of the house has all the fun tools so why not leverage them for SEO? Listen as we go through some data sources and ways to use Paid Audience Data to improve your SEO and Content Marketing campaigns.
Listen to E90 – Using Ad Targeting & Paid Audience Data For SEO now.
Minding & Closing the Gap of Digital Marketing Expectations Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies want to…
Listen to E88 – Minding & Closing the Gap of Digital Marketing Expectations now.
Aaron Friedman joins us to talk Competitive Research Beyond Just Keywords. The goal was to dig into ways and data points beyond just pulling some competitive keyword data and calling it a day.
Listen to E86 – Competitive Research Beyond Just Keywords now.
Does the person(s) that do your SEO & PPC talk to each other? Why not? That needs to change and this episode digs into some ways to make that happen & why it should be a priority.
Listen to E84 – Tips for Getting PPC & SEO to Work Together Better now.
Do you know your webhost? Do you know where your domain is registered? Do you know what CMS and server your site is on? Listen to hear how and why you should know everything about your Marketing (& Tech) Stacks.
Listen to E83 – Why (and How) You Need to Know What is in Your Marketing Stack now.
