Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.
Series: Paid Search
All the episodes where Mat and Dave dig into paid search are right here. Just interested in PPC in general? This is the podcast series you want to listen too. In time they will cover Pinterest, Facebook Ads, Google Ads, Bing Ads, Amazon and more.
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Listen to E181 – 2020 in Review now.
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Listen to E180 – Tool Discovery and Selection Tips W/ Kevin Mullett now.
Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.
Listen to E179 – Virtual Conferences & 2021 Predictions now.
In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices…
Listen to E178 – Google Antitrust 2020 Update now.
Using Ocean Spray and TikTok as a spring board the guys dig into asking the question of “How Human is Your Marketing”. Listen for examples and ideas on what you can do to make your own marketing more “human”.
Listen to E177 – How Human is Your Marketing? now.
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
Listen to E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig now.
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.
Listen to E165 – Why Brands Need to Always Think Local now.
Mat leads the episode digging into the State of Business from businesses that he has talked to in recent weeks.
Listen to E161 – State of Business Report now.
Do you do monthly or yearly reporting for your job? Does your agency provide you reports? Does anyone trust them or do you ask questions? Listen to why you should always ask questions on any reported data!
Listen to E160 – Why You Should Always Question Data now.