Scott Cowley joins this episode to talk about his question: “It’s 2018 and I’m teaching starting next week. What should today’s digital marketer be expected to know/have experience with coming out of college if they want to stand out?”.
Series: Business Management
This podcast series is all of our shows that cover things like running a business, hiring, leadership, management and other topics along those lines. While these topics aren’t our main focus it is hard to run and grow a company without a great team so we think that these are also important topics to discuss.
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
Listen to E22 – UnMarketing Your Marketing With Alison Stratten now.
So often the very simple (and cheap) domain is overlooked and not prioritized. In this episode the guys talk about some best practices to securing and keeping your company’s domains.
Listen to E15 – Domains: Securing and Keeping Your Online Brand now.
This episode is all about online and offline scams. From cheap link building to roofing scams to offers to register your domain for $99 a year we cover it all.
Listen to E14 – Tips on Avoiding Digital Scams now.
They guys discuss what a Content Documenter is and how you can be one. Mat discusses his upcoming keynote at Swivel Conference and some of the story he will tell that serves as a great example.
Listen to E12 – Are You a Content Creator or a Content Documenter? now.
The guys dig into all the things a business owner needs to think about when thinking of hiring an agency or consultant. No matter if it is for Social Media, SEO, PPC or something else there are expenses beyond just their fees.
The guys dig into how planning for seasonal events should happen not days or weeks but in some cases a month or two in advance. From landing pages to promo codes to legal approval there are always a ton of things to do!
Listen to E9 – Getting Ready for Seasonal Marketing Opportunities now.
Mat and Dave discuss who and when to hire as your first intern to help you with your business. Get some ideas of where to find help and ways to best help your business and them grow at the same time.
Listen to E8 – When Should a Small Business Hire Interns? now.
What is the long term value of attending conferences and networking events? Mat and Dave give some ideas on ways to build relationships and meet other people.
Listen to E6 – What is the Long Term Value of Networking (Events) now.
In the third episode Mat & Dave talk reserving names on social handles, the basics of what to do with those accounts and several reasons why it is imperative that you do reserve your name everywhere on social media.
Listen to E3 – Why SMBs Need to Reserve Names on Social Media now.