Podcast: Business Management
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E22 – UnMarketing Your Marketing With Alison Stratten
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
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E20 – Death by PowerPoint
A great Tedx talk about PowerPoint spurs a discussion on how to better leverage the tool when speaking or giving internal presentations.
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E19 – Surviving & Conquering Pubcon
This week Melissa Fach joins Mat and Dave to talk about Surviving & Conquering Pubcon (Vegas). The tips however can be used for most any conference you ever look to attend.
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E18 – How to Win at Digital Marketing
Hear about Dave’s upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
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E15 – Domains: Securing and Keeping Your Online Brand
So often the very simple (and cheap) domain is overlooked and not prioritized. In this episode the guys talk about some best practices to securing and keeping your company’s domains.
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E14 – Tips on Avoiding Digital Scams
This episode is all about online and offline scams. From cheap link building to roofing scams to offers to register your domain for $99 a year we cover it all.
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E12 – Are You a Content Creator or a Content Documenter?
The guys discuss what a Content Documenter is and how you can be one. Mat discusses his upcoming keynote at Swivel Conference and some of the story he will tell that serves as a great example.
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E11 – Things to Know About Your Marketing Budget Before You Hire an Agency/Consultant
The guys dig into all the things a business owner needs to think about when thinking of hiring an agency or consultant. No matter if it is for Social Media, SEO, PPC or something else there are expenses beyond just their fees.
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E9 – Getting Ready for Seasonal Marketing Opportunities
The guys dig into how planning for seasonal events should happen not days or weeks but in some cases a month or two in advance. From landing pages to promo codes to legal approval there are always a ton of things to do!
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E8 – When Should a Small Business Hire Interns?
Mat and Dave discuss who and when to hire as your first intern to help you with your business. Get some ideas of where to find help and ways to best help your business and them grow at the same time.