What is Martech and Why Martech Matters with Scott Brinker Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing…
Series: Business Management
This podcast series is all of our shows that cover things like running a business, hiring, leadership, management and other topics along those lines. While these topics aren’t our main focus it is hard to run and grow a company without a great team so we think that these are also important topics to discuss.
This episode digs into a recent Google March 2018 Algo update as an example case to walk through what they do, how they do it, and what you should pay attention to for your business(es) as well.
Listen to E42 – How to React to Google Algo Updates now.
Mat attended Daune Forrester’s session at Pubcon Austin. Mat listened. Mat told me about Duane and the Digital Knowledge Manager. Dave and Mat agree it is a great idea and topic. Confused? Listen and learn about what a Digital Knowledge Manager is!
Listen to E39 – Digital Knowledge Manager now.
In this episode Mat & Dave dig into “best practices” for when and how to approach speakers at a conference. Many of the tips could also be applied for talking to anyone at a networking event, meetup or anywhere at a conference as well though.
Listen to E37 – How to Talk to Speakers at a Conference now.
This podcast is thanks to the big game, Keanu Reeves and Akvile DeFazio who tweeted out something that caught our eye. So join us as we dig into the question “Should Business Owners Build Their Own Website?”.
Listen to E36 – Should Business Owners Build Their Own Website? now.
As we are kicking off a new year the topic of business goals came up with the guys and thus became the topic! So no matter if it is Q1 2018 or Q3 2019, goals and direction for a business are important and we dig into some ideas to help you set them.
Listen to E33 – Setting Business Goals for a New Year now.
Scott Cowley joins this episode to talk about his question: “It’s 2018 and I’m teaching starting next week. What should today’s digital marketer be expected to know/have experience with coming out of college if they want to stand out?”.
The guys wrap up 2017 by highlighting some books they really enjoyed. So give a listen for some ideas on marketing (related) books to read in 2018.
Listen to E30 – Favorite Marketing(ish) Related Books of 2017 now.
The guys dig into some examples and ways to really leverage team building events, end of quarter parties and holiday parties for the business AND employees.
Listen to E27 – Getting Value from Office Parties & Events now.
The guys start with a personal story and end with one but in the middle give you a ton of reasons why your business should leverage social media for customer service.
Listen to E26 – Social Media Customer Service now.