The guys wrap up 2017 by highlighting some books they really enjoyed. So give a listen for some ideas on marketing (related) books to read in 2018.
Listen to E30 – Favorite Marketing(ish) Related Books of 2017 now.
Series: Content Marketing
The Content Marketing Podcast series covers a wide range of our episodes dating back to the very early episodes we did. From metrics that matter to live video to infographics and video – this Content Marketing series will cover it all.
In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of examples of great examples of content marketing they came across in 2017.
Listen to E29 – Best Content Marketing Examples of 2017 now.
The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking all (or at least some) of the rules of podcasting.
Listen to E24 – UnPodcasting Your Podcast now.
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
Listen to E22 – UnMarketing Your Marketing With Alison Stratten now.
Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking, scheduled content, and other tips on how not to end up in a PowerPoint deck somewhere of other social media fails.
Listen to E21 – Social Media and When Not to Newsjack now.
Hear about Dave’s upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
Listen to E18 – How to Win at Digital Marketing now.
Melissa Fach joins Mat and Dave to talk The Good, Bad and the Ugly of Content. Listen to them talk through the various examples of what you should and shouldn’t do!
Listen to E17 – The Good, Bad and the Ugly of Content now.
In this episode the guys give a glimpse into Mat’s upcoming Pubcon Vegas session on Influencer and Micro Influencer Identification along with a number of examples.
Listen to E16 – Influencer and Micro Influencer Identification now.
While stock photography is great for any business the guys discuss some reasons to avoid it and alternative ways and reasons to create your own photos for your business.
Listen to E13 – Alternative Ideas to Using Stock Photography now.
They guys discuss what a Content Documenter is and how you can be one. Mat discusses his upcoming keynote at Swivel Conference and some of the story he will tell that serves as a great example.
Listen to E12 – Are You a Content Creator or a Content Documenter? now.
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