Sometimes content marketing can come in the form of products and non traditional ways. Listen as the guys cover some product link bait examples from Adidas, O’Reilly Auto Center, Nadia Cakes and more.
Listen to E41 – Link Bait Product Marketing now.
Series: Content Marketing
The Content Marketing Podcast series covers a wide range of our episodes dating back to the very early episodes we did. From metrics that matter to live video to infographics and video – this Content Marketing series will cover it all.
Link Building is NOT Dead! Like everything it simply continues to grow and evolve as some tactics work, some don’t and some just are used to death and become non productive methods for achieving links.
Listen to E40 – Link Building is NOT Dead now.
In this episode Mat & Dave dig into “best practices” for when and how to approach speakers at a conference. Many of the tips could also be applied for talking to anyone at a networking event, meetup or anywhere at a conference as well though.
Listen to E37 – How to Talk to Speakers at a Conference now.
Visual Content Trends for 2018 As we really get into 2018 we wanted to talk about Visual Content trends popular in 2017 and what to expect in 2018. Mat is the man for this topic…
Listen to E35 – Visual Content Trends for 2018 now.
Scott Cowley joins this episode to talk about his question: “It’s 2018 and I’m teaching starting next week. What should today’s digital marketer be expected to know/have experience with coming out of college if they want to stand out?”.
Listen to E32 -What Skills do College Grads Need to be a Digital Marketer? now.
The guys wrap up 2017 by highlighting some books they really enjoyed. So give a listen for some ideas on marketing (related) books to read in 2018.
Listen to E30 – Favorite Marketing(ish) Related Books of 2017 now.
In this episode the guys take the idea of what they did in a past Pubcon session and bring it to life for the podcast. In this short version they focus on taking you through a series of examples of great examples of content marketing they came across in 2017.
Listen to E29 – Best Content Marketing Examples of 2017 now.
The guys get to talk with Alison Stratten again but this time they tackle podcasting and how to do it while breaking all (or at least some) of the rules of podcasting.
Listen to E24 – UnPodcasting Your Podcast now.
Alison Stratten of UnMarketing visits the show this week to talk about brand stories, brand lessons and the idea of UnMarketing Your Marketing.
Listen to E22 – UnMarketing Your Marketing With Alison Stratten now.
Think before you type. If nothing else that is one way to avoid social media fails (mostly). For more ideas listen to the guys talk about news jacking, scheduled content, and other tips on how not to end up in a PowerPoint deck somewhere of other social media fails.
Listen to E21 – Social Media and When Not to Newsjack now.
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