You often hear that you need a content plan or content calendar but what it looks like, how it works, and what works for your team/company likely will be different than what works for others. Every company has different hurdles and issues for pushing content and social updates live so why would someone think that a single type of calendar would work for everyone?
Series: Content Marketing
The Content Marketing Podcast series covers a wide range of our episodes dating back to the very early episodes we did. From metrics that matter to live video to infographics and video – this Content Marketing series will cover it all.
How Do You Define Going Viral? What does it mean to go viral in 2018? The answer of course is – it depends. Learn how to calculate it for your business.
Listen to E53 – What Does Going Viral Mean (in 2018)? now.
The guys give a number of ways that PR can happen and how to ride the PR wave for a long time. From customer service awards to local awards and beyond – get ideas on riding the PR wave.
Listen to E52 – How to Ride the PR Wave now.
What Social Media networks should your business be on and how to leverage them for content/PR? Simon Heseltine joins in the conversation and the “game” Dave creates to quickly brainstorm ideas for some industries.
Dave and Mat dig into some reasons why your business should be doing at least some blogging. They dig into some reasons why you should blog, some ideas on what to blog about and much more.
Listen to E48 – Why a Business Should Blog now.
Listen to hear examples of what went wrong, ways to monitor your brand/employees/future hires, and what to think about for your own Social Media Policy. So if you want some ideas on how to prevent your own reputation nightmare or want some ideas on how to setup a social media policy for your company be sure to listen this week!
Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won’t hear at the conference from Mat.
Listen to E46 – How to Make the Best Content In the World now.
What is Martech and Why Martech Matters with Scott Brinker Not sure what is Martech or if you even have a Martech Stack. A stack? What in the world is a Martech Stack or Marketing…
To celebrate our first year of podcasting (plus or minus a few weeks) we thought now was a great time to look back at our first 42 episodes. Hit play and listen as the guys cover some of what they have learned to do (and not do) when it comes to podcasting.
Listen to E43 – Podcasting Best Practices & Lessons now.
Sometimes content marketing can come in the form of products and non traditional ways. Listen as the guys cover some product link bait examples from Adidas, O’Reilly Auto Center, Nadia Cakes and more.
Listen to E41 – Link Bait Product Marketing now.