When you are not the market leader in your industry creating comparisons to the leader is a tactic. This episode explores a recent example and walks through how you can do it (perhaps differently).
Listen to E188 – Comparison Marketing now.
Series: Analytics
Looking to learn about anything around metrics, analytics, KPIs, big data, or any other buzzword? The Analytic and Data related episodes is what you want to listen too then for sure.
Gregg Finn joins the guys and digs deep into Google Ads, Google Partner Program and the Pros & Cons of Google Ads Recommendations.
Listen to E182 – Pros & Cons of Google Ads Recommendations W/ Greg Finn now.
Dave and Mat end the year by reviewing their favorite episodes and topics that were covered along with some guidance on how to be a guest in 2021.
Listen to E181 – 2020 in Review now.
Talk tool selection, process fit and where to find them for your digital marketing projects in this episode with guest Kevin Mullett.
Listen to E180 – Tool Discovery and Selection Tips W/ Kevin Mullett now.
Dave talks about two upcoming virtual conferences, the guys make predictions and talk pros/cons of virtual conferences.
Listen to E179 – Virtual Conferences & 2021 Predictions now.
In October 2020 the DOJ filed against Google along with a number of other Attorney Generals from 10 plus states. Here is the general gist of the suit: The Complaint alleges that Google’s anticompetitive practices…
Listen to E178 – Google Antitrust 2020 Update now.
This episode will dig into some tests, some resources and some ideas on what you can do to improve your own CTR in Google and Bing.
Listen to E175 – What are Some Ways to Test and Improve CTR From Google and Bing now.
Dig into to our comparisons and reviews of what the best AI transcription service is for podcasters and others that need transcription services.
Listen to E172 – What is the Best Transcription Service? now.
Kevin Indig joins to talk about ways to achieve greater SEO success by getting the resources and budget that are needed to compete.
Listen to E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig now.
Often we only think we need to worry about localization when expanding into a new country but the English language here in the US requires its own localization. Listen as we walk through a number of examples and tips to help you localize your ad copy, services pages, social media posts and more.
Listen to E165 – Why Brands Need to Always Think Local now.
