Looking to learn about anything around metrics, analytics, KPIs, big data, or any other buzzword? The Analytic and Data related episodes is what you want to listen too then for sure.
Even if you aren’t attending Pubcon or Dave’s session this episode gives you some ideas on tools, reporting, data points to look at and ways to leverage data to sway decision makers. So give a listen and hopefully, we will spur some ideas to help you.
Listen to E66 – Data Driven Content Marketing Audit (Pubcon Pro 2018) now.
In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience.
Listen to E65 – Web Analytics Basics For Every Business now.
Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline.
Listen to E62 – Ways any Business Can Measure Paid Search & Social Offline now.
How Do You Define Going Viral? What does it mean to go viral in 2018? The answer of course is – it depends. Learn how to calculate it for your business.
Listen to E53 – What Does Going Viral Mean (in 2018)? now.
Jenny Halasz joins the guys this week and they dive into GDPR. Hopefully they save you some time researching! This new EU regulation has an upcoming deadline of May 25, 2018 and hopefully you are (at least a little) better prepared after this episode!
Listen to E49 – What is GDPR and Does it Matter to You? W/ Guest Jenny Halasz now.
Mat is giving a talk with Kevin Gibbons of BlueGlass at the Zenith Social Media Marketing Conference in late April. This episode is part session preview and part new material as we dug into some content marketing case studies that you won’t hear at the conference from Mat.
Listen to E46 – How to Make the Best Content In the World now.
This episode digs into things a busy in-house digital marketing person or a small business owner can focus on right now to improve SEO. So give a listen and get 5 quick SEO tips to get things going!
Listen to E34 – SEO Changes to Make and Rock It now.
Scott Cowley joins this episode to talk about his question: “It’s 2018 and I’m teaching starting next week. What should today’s digital marketer be expected to know/have experience with coming out of college if they want to stand out?”.
Listen to E32 -What Skills do College Grads Need to be a Digital Marketer? now.
In “Unique Ways to Do Keyword Research” the guys walk through some free and paid keyword research tools and some different ways to approach even doing it. So get your thinking cap on and join them for some different ways to go about (and reasons for) doing keyword research.
Listen to E23 – Unique Ways to Do Keyword Research now.
Hear about Dave’s upcoming 3 hour training on How to Win at Digital Marketing taking place in October during SwivelNow Marketing Conference.
Listen to E18 – How to Win at Digital Marketing now.
