Minding & Closing the Gap of Digital Marketing Expectations Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies want to…
Looking to learn about anything around metrics, analytics, KPIs, big data, or any other buzzword? The Analytic and Data related episodes is what you want to listen too then for sure.
Aaron Friedman joins us to talk Competitive Research Beyond Just Keywords. The goal was to dig into ways and data points beyond just pulling some competitive keyword data and calling it a day.
Listen to Competitive Research Beyond Just Keywords now.
Does the person(s) that do your SEO & PPC talk to each other? Why not? That needs to change and this episode digs into some ways to make that happen & why it should be a priority.
Listen to Tips for Getting PPC & SEO to Work Together Better now.
Do you know your webhost? Do you know where your domain is registered? Do you know what CMS and server your site is on? Listen to hear how and why you should know everything about your Marketing (& Tech) Stacks.
In this episode, we explore and highlight some of the 48 items on Ian Lurie’s Digital Marketing Checklist that he created and give our own takes on some of the items.
Listen to The Digital Marketing Checklist for 2019 & Beyond now.
This is what happens when Mat gets a “cold call” email – we get a great topic idea. Listen as the guys dig into the metrics that matter for Instagram.
Listen to E70 – What Instagram Metrics Matter Anyways? now.
Listing this week as the guys walk through some ways to get your Pre Launch Marketing in a winning position to really have a great new product roll out or business launch.
Listen to E67 – Pre-Launch Marketing Best Practices now.
Even if you aren’t attending Pubcon or Dave’s session this episode gives you some ideas on tools, reporting, data points to look at and ways to leverage data to sway decision makers. So give a listen and hopefully, we will spur some ideas to help you.
Listen to E66 – Data Driven Content Marketing Audit (Pubcon Pro 2018) now.
In this episode, the guys dig into 5 free and simple things you can do to get more data about your website and digital audience.
Listen to E65 – Web Analytics Basics For Every Business now.
Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline.