Partnership Marketing For Good & Profit
The guys dig into examples from REI, Patagonia, and of course the recent Pissed Meal from Burger King.
So What is Partnership Marketing for Small Business?
Partnership marketing is a collaboration between two or more businesses with the aim of creating a mutually beneficial marketing campaign which helps all involved meet their business objectives.
A SOCIAL MEDIA BARK-OFF OF EPIC PURRPORTIONS – PAWS VS CLAWS
Some years ago Matt’s company did something similar where they partnered with The Humane Society of The United States and NEADS/Dogs for Deaf and Disabled Americans to raise awareness and money for animal welfare and rights. To see the examples and more about what they did back in 2013 go visit the Bark-Off.
More Digital Marketing Industry Examples
Two other great people and companies that are out doing things is Seer Interactive & Wil Reynolds along with Search Influence & Will Scott.
Episode 98 Mentioned Tools & Resources
- Lock Busters NYC
- ReKindle Project
- Patagonia Will Donate the $10 Million It Saved From Tax Cuts to Environmental Groups
- What is Partnership Marketing for Small Business?
- Since no one can be ‘happy’ all the time, Burger King launches ‘real meals’
- Brad Pitt’s Brother Recreates Ending of ‘Se7en’ for a Beer Commercial