Its 2019, Do All Businesses and Influencers Need Websites?
So you don’t need a website eh? We imagine that you likely fall into one of these reasons why you think you don’t need a website.
- I have a listing on Facebook so I don’t need a website.
- I already claimed my Google My Business listing so I don’t need a website.
- I already have a big following on Twitter/Instagram/Facebook/YouTube/Etc. so I don’t need a website.
- I already have a store on Amazon/Etsy/Ebay so I don’t need a website.
- I don’t sell anything, I am an influencer so I don’t need a website.
We dig into a number of reasons why all those “excuses” or ways of thinking are wrong. Here are some quotes from a Twitter thread that all say why you need to think past just your social profiles and establish your own base on a website.
Ann Handley – BECAUSE EMAIL. For the love of Pete, people. Don’t outsource your connections! Or your data! (Or anything important in life, if I’m keeping it real.)*
Christopher Penn – Never build on rented land.
Rand Fishkin – Building a career as an influencer? I cannot recommend enough that you create a website & an opt-in email list. Take those photos+posts from IG & put them up as blog posts. Just a bit more work and you’ll protect yourself from IG’s inevitable downgrading of “organic reach”
In the episode Dave mentions an example that talks about Udemy and selling courses on it – or at least not relying 100% on it. If recent changes to Instagram, ongoing changes on YouTube and the almost no organic reach of Facebook still haven’t convinced you, give a read to Krystal’s story.
Krystal Wascher – DON’T BUILD A BUSINESS ON A PLATFORM YOU DON’T CONTROL
Do you ever apply for jobs?
Even if you don’t own and run a business think of a website as just another resume. Or a way to get what you want in front of someone searching for you that YOU want them to see.
If nothing else – set up a single page resume site or have a free WordPress site.
Do you have a podcast?
Again, don’t rely on just the podcast hosting sites that create a profile for you. Go beyond that and create a website and really build out your presence online. If you missed it or have questions on podcast hosting do check out that episode too.