Minding & Closing the Gap of Digital Marketing Expectations

Mat and Dave dive into what many people think or expect from a person and what that person actually really should do. Often companies want to hire a PPC person but expect them to do Social Media, Content Writing, and SEO. You aren’t going to find a single person that is awesome at everything thing and can do everything. Sure you can find them but they likely won’t want to work for entry-level pay! Along those lines, Know Your Marketing Budget Before You Hire an Agency/Consultant.

This episode was sponsored by MarTech® West (April 3-5) in San Jose, CA and MarTech® East (September 16-18) takes place in Boston, MA. To save 15% use MarTech® Conference promo code BIZPODCAST when you register.

From a digital side of things, these are often some of the “jobs” that may have some limited crossover but also might require experts in each domain for your campaign or project.

  • Developer – is the person that can code
  • Graphic Designer – can make the great images, hero shots and such that you need
  • X Agency – to do the X marketing optimizations
  • Web Designer – to do layouts
  • Analytics – understands the reporting and setup
  • Email – knows the platform and can run campaigns
  • Social Media – knows the various platforms that your business is on
  • SEO – your SEO person

Not familiar with the digital needs or are unsure how this applies? Here are some other examples for your health, home interior and home exterior. Each of the skills and services below has an expert that you would work with so when it comes to online and offline marketing why wouldn’t you also seek out experts in each skill?

  • Roofer
  • General Contractor
  • Landscape Architect
  • Plumbing
  • Electritian
  • Engine Mechanic
  • Foot Doctor
  • Hand Doctor
  • Veterinarians
  • Interior Designer
  • Furniture Maker

Your expectations of what one person can do and what their skills are should be tame. People will often say yes to everything and oversell what they can do. Don’t be oversold, ask questions, ask for examples, ask that others join in on the hiring/recruiting too. In the end, if your expectations are that you can hire one person/company to do 5 things, it is very likely that you find someone but that they won’t do most of those things well and your business/project/campaign could pay for it. Yes, there are always exceptions to the rule, but do make sure you talk to all of the people that will be working on a project and make sure that the skills you are being promised are real and that your expectations for what they can do are realistic too!

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