Ways any Business Can Measure Paid Search & Social Offline

Damon Gochneaur joins this week to talk about his experience with not only single location businesses but large multi-location businesses and what they both can do to measure online spend offline. The guys talk beacons, Power BI, Domo and a good amount about Google My Business and the wealth of data sitting in there just waiting for you to take it.

For a recent project, Damon even talks about his Denton Diablos and how the most important tracking code he could put on his site was a Facebook pixel to get audience data. There may also be a rant or section where the importance of call tracking and custom URLs are discussed – the more you can track the better!

So if you are interested in how and ways to measure offline conversions from your social ads and search ads – this is the episode for you. If you are on the larger size of say 30+ locations and spend $50,000 or more a month with Google we have some good news. If you are smaller we have some workarounds so don’t worry, we have you covered by the end of the show too.

Episode 62 Mentioned Tools & Resources

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