When Newsjacking on Social Media (or Marketing) Goes Badly

An image on 9/11 and a conversation in a Facebook group spurs a topic and conversation for the guys. The guys dig a bit into news jacking and give some tips on ways to not get blasted on social media for a “fail”. Listen and learn about how to setup a support and checkpoint system and some ideas on how to prevent such “fails” from happening at your business and in front of your prospects and clients.

If nothing else, follow Dave Snyder’s rule of “Think before you type” as much as possible.

E21 Mentioned Links and Resources

• Tips for Getting Started with Social Media as a SMB
• Some Social Fails by Melissa Fach
• Worst Scheduled Tweet Timing. Ever. by Scott Stratten
• Personal Use of Social Media vs Business Use
• Social Screwups and How to Avoid Them (video) by Simon Heseltine