E180 – Tool Discovery and Selection Tips W/ Kevin Mullett

In this episode guest Kevin Mullett joined to talk not about specific tools to do X but really about the process of finding and incorporating them into you current work flows.

There are tons of tools available to us digital marketers for almost every issue or task but not all fit our budget, work flow, operating system or maybe just dont do exactly what we need today but in the future they will. So if you want to dig into lists of tools we have talked about in the past we have some links for you but if you want to really dig into how to find, where to find and how to evaluate links – read on or listen on!

Tool Shows & Reviews & Lists

There are likely some others we missed from our 179 past shows but this should help you dig into tools that you might be searching to help you!

Tip 1 – Always Be Looking

Kevin talks about how he is always cataloging and saving tools for future dates. He never knows what or when he might need a tool to help him and should one be recommended in an article, Tweet, conference presentation – he is going to catalog it as soon as he can.

The goal here is to try and stay ahead of when you need a tool for something and hopefully have some options or a short list to work from instead of not having time and not having an idea of where to even start looking.

Tip 2 – Where to Find Tools

Kevin finds tools all over but here are some quick places that are constantly having new tools listed that you can use daily in some cases. Here are just some of the sites that he uses to help find tools.

Tip 3 – Organize Your Tools

Dave talks through how he uses Bookmarks and then Kevin goes into his very detailed process and setup. Whatever system you currently use or set up for yourself really doesn’t matter so long as you stick to it and it works.

Kevin divides his bookmarks into the following:

  • article
  • tool

Use a 3rd party bookmark tool, use your browser, use a local Excel file or Google Sheet – again it doesnt matter but just catalog them all somewhere.

More on Tools

The episode digs into some specific examples around how Kevin evaluates, talks to tool providers and just in general some additional stories and tips that you need to listen to really get the full details.

Lastly, towards the end of the episode Kevin dropped a resource that you can download that might help you. If you are interested in the Content Opportunity Report just follow the link and check it out.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have everybody join us on another one of these business of digital podcast episodes. And today is going to be a fun one. We have a special guest for you, but before we get into that, as I always do, because I see that he’s muted, I’m going to put Dave on the spot and say, How’s it going, Dave,

Dave Rohrer: [00:00:28] it’s going, they’re done building the house.

Matt Siltala: [00:00:30] That was quick. Goodness.

Dave Rohrer: [00:00:31] Thank goodness.

Matt Siltala: [00:00:32] There’s no construction sound behind you.

Dave Rohrer: [00:00:35] They’re done. They’re like a month and a half late, but they’re done.

Matt Siltala: [00:00:38] Awesome. Well, did it, did it mess up your view at all?

Kevin Mullett: [00:00:42] I

Dave Rohrer: [00:00:42] can’t see it.

Matt Siltala: [00:00:43] Okay, good. Well, um, as I teased, we do have a special guest and it’s a special for me today cause it’s a really good friend of mine.

I would like to introduce everybody and have everybody say, give a virtual hello to, uh, my good friend, Kevin mullet, Kevin, how’s it going, [00:01:00] dude?

Kevin Mullett: [00:01:00] Good morning to you both. I’m doing well and you guys,

Matt Siltala: [00:01:05] Hey, we are, we are doing fantastic. And so just to give everybody a, an idea before I really jumped into this, uh, Kevin is with market snare.

He is the director of visibility and social media, and the reason that, uh, I bring all that up is because I just, you know, my, my relationship with Kevin is mostly photography and I’m sure that we’re going to talk a little bit about photography and things like that. I mean, how can we not, um, I’ve, I’ve, uh, flown almost all across the world to at least above the Arctic circle with this man in search of, uh, amazing, uh, photo opportunities.

And he’s done some pretty neat things. Uh, you know, as far as. Finding spots and, and different things like that. And again, I wanted to bring him in here because, uh, besides that and his ability to use tools and things like that, he, he has over the years, he’s presented [00:02:00] on, um, different, uh, tools that, that you can use that one can use, you know, that you have in the tool bag, so to speak as marketers.

And so I wanted to get Kevin on and I wanted to chat with him a little bit about. Um, that side of things I wanted to chat about, um, different, uh, processes and, and discovery things. And we’re going to get into all that. But before we do just Kevin, welcome, I appreciate you joining us. And, uh, you know, is there anything I missed that you’d like to, to intro about yourself?

Kevin Mullett: [00:02:33] Hey, thanks. I appreciate you guys have, yeah. Than me on, I mean, uh, obviously Matt and I do have, I have a, uh, a pretty special relationship and in terms of the photography and, you know, being speakers at conferences and running into each other. But, um, you know, I appreciate the opportunity to share this with people and hope that it really helps them.

Um, is to, in terms of what we do, I’ll, I’ll keep it simple as basically we help multi location [00:03:00] brands, uh, with search and social and that’s, uh, organic listings paid, uh, business listings, et cetera. We have our own method, uh, that is, uh, quite unique and, uh, but it’s really for, for multi location brands and we’ll just leave it at, if that’s something that’s.

Important to people or they need that they can reach out to us. It’s pretty simple.

Matt Siltala: [00:03:23] Awesome. Well, again, I do appreciate you joining us. And like I said, one of the sessions, you know, you mentioned that we’ve, we’ve gone to conferences, uh, all over the States at least. And, uh, and you’ve spoken on different tools and, and rather than, you know, we talked, we were talking before we started recording and rather than this being just a, Hey, give me a big list of tools that you use.

Uh, we wanted to take a different approach with this and I really like it. And so, um, I think the best way to start off with this is again, you know, think about the kind of people that, that could be listening. Obviously we’re going to have, you know, mostly, maybe a [00:04:00] beginners, there may be some people that have been doing this for a long time, but, but, uh, you know, just in general, I guess, how do people discover tools?

Like how, you know, what, when, when, when. We’re talking about tools and what to use. I mean, there’s so many different tools and so many different options, but what would you suggest or what would you go into and when, uh, you know, when we’re going down this path of discovery with, with tools.

Kevin Mullett: [00:04:26] Sure. So, you know, it’s funny because it kind of ties into what you said earlier about my, uh, proclivity to find photography, locations and compositions, which is.

Part and parcel with the fact that I’m an inquisitive kind of, um, I

Matt Siltala: [00:04:43] can attest to that. I

Kevin Mullett: [00:04:45] often joke about the fact that, um, I enjoy, uh, taking long dark clicks through the internet and you, you end up in places you didn’t really imagine, but you’re kind of like, Oh, well this is interesting stuff. And, and the same [00:05:00] thing happens with photography, but you know, I’ll give you guys some, some.

100% no holds bar. This is how I do it methods. So for example, some of it is just about being observant. Right. So some of the ways that we find photography locations is we’re just observing of what people post on Instagram on, you know, flicker on a 500 PX on Facebook and Twitter. Uh, some of it is tagged and you see it in, in, back in the day when Twitter was huge.

Um, and I mean more, more popular, more used. Um, a lot of times I would just look down to see. How they post it, right. Or when somebody would comment, I read between the lines and pick out a tool that is mentioned. And then I immediately go look at that tool. And, and so that seems so [00:06:00] simple, but, but so many people don’t do it.

And my thought is, as I may need this in the future, so I’m going to catalog it, not waiting for. The other methods, which is now I need something. And so I’m going to go research it.

Matt Siltala: [00:06:18] Well, I liked what you said there. Sorry to interrupt, but like how you said that you catalog it. Cause it got it got me thinking about, you know, the fact that you mentioned this with photography, but I think about this with, you know, you could be, you know, you, you found this reading a photography website or something, but, um, you could be reading a story on search engine journal or wherever, you know, pick a, pick a website that we read in the industry and.

They can be mentioning something like this and they mentioned a tool or they can be talking about just this very thing, just related to search engine marketing. But I like how you said, like you catalog it. And so rather than just, you know, reading, reading the article and seeing, Oh, that there’s a tool that maybe I should give it a, a chance and maybe bookmarking [00:07:00] it or, you know, forgetting about it.

You actually have a process where you catalog this and then you go and you give them a time. At least that’s what I was gathering from that. And I think that’s

Kevin Mullett: [00:07:08] brilliant. Absolutely now, because now in my case, Let let’s narrow that down for folks. You could be just Catalyte cataloging things that are very specific to what you need.

I ended up trying to catalog the entire dad gum internet. I mean, that’s, that’s where it ends up going. Um,

Matt Siltala: [00:07:29] but can see that

Kevin Mullett: [00:07:29] with you. Yeah. I’m obsessive compulsive about things like that, but let me, let me bring it down closer. Then you could use tools like product hunt, beta list. Uh, something that’s called mom, which is the museum of modern betas.

Uh, now those are, uh, and start-up list and. Uh, those are beta list mom and start-up lists. Those are burgeoning things. Those are not necessarily a fully fledged, uh, you [00:08:00] know, flushed out, uh, tool sets, but product hunt, alternative to, um, heck I used to even watch tech crunches, um, Uh, what was that? Uh, their big thing every year.

And I remember when Dropbox came out and I immediately joined the beta for that. That’s being proactive in looking for something.

Matt Siltala: [00:08:22] Now you’re going to have me wondering, because it’s at the tip of my tongue there, their thing that they did too. Anyway,

Kevin Mullett: [00:08:28] crunch. Yeah. Yeah. It’s like crunch the crunch. I can’t remember what it’s called, which is really horrible.

I should’ve put that down. I think it’s the crunches. What was it? The crunchies crunchies? I think, I think that I wanted to say that. Right. I can’t remember it, but you know, the point is, is that that’s one, you know, that’s, uh, those are some tools to find tools to find services or solutions. You could also use things like Capterra or G2 crowd or get app.

[00:09:00] Those are all just methods for discovery. Of toolsets now I really like alternative to, and most people have never heard of alternative two, which by the way is alternative dot T O I think. Um, and what that does is, is you go in and you say, I’m looking for something that’s like Photoshop, but I can’t afford Photoshop.

Right. And it’ll then tell you, Oh, well you could use paint.net. You could use a gimp. You could use, you know, whatever different tools that you have going on that you need. Um, or of course you could just use Google, but the problem when you start, uh, doing queer, just simple queries is obviously. In that case, people are marketing to you instead of cataloging what is available for you to then review?

Matt Siltala: [00:09:58] Hmm. Very interesting. [00:10:00] Well, Oh Dave, where are you going to?

Dave Rohrer: [00:10:03] I was just going to say, I love alternative too. It’s a great re it’s a great tool. Whenever, whenever I’ve found a tool and it either is too expensive or it doesn’t fit my use case. Exactly. Or it. It doesn’t tie in with, I don’t know, whatever it is I need, but it’s similar.

I’ve found that to be a great option, um, for finding different things.

Kevin Mullett: [00:10:25] Right. And, you know, alternatively, alternatively to alternatives to allow me to allow myself to introduce my, um, like Kevin. Um, you know, what you can do is, is you can, you can go out and ask, you can look at Reddit, you can look at Facebook groups of professionals.

You can look at LinkedIn groups of professionals. A lot of that gets spammy, but yeah, you could, you could go to Quora. You could look there. Um, you could use Google, uh, operators. I’m a [00:11:00] huge fan of Google operators and you could simply put in, you know, um, Um, you know, I use a Google operator to find all entitle and then just put business listings, right.

And limit down your query to just things that have that in the title. Um, you know, so there’s things like that, but I like one of the things you mentioned, Dave is, you know, making sure that it, that it actually gets to a solution. You go into alternative too, because you know what you want. Now you’re just not sure what.

What things should be in consideration. Um, so like for example, I joke, we used to have an issue, uh, dealing with multi location where we would get tons of, um, crappy logos from clients, right. Clients, aren’t designers, the designers that they had do their, uh, [00:12:00] logo, probably

Matt Siltala: [00:12:01] comic Sans logo.

Kevin Mullett: [00:12:02] Oh yeah. But worse.

Worse was the fact that even if they had their logo, they would give it to us in the smallest possible JPEG that is conceivable on the planet. And, you know, yeah. And so, so now I, I have a problem. I know that I have a problem, which is I can’t use this crappy logo. Right. It’s not going to work. So how do I solve that problem?

And so you start and you go out and you look for something, um, that will, uh, actually temporarily and quickly solve that because we’re not getting renumerated by them to fix their logos or make them a new one. So along comes something like vector magic, which is just a website that does its best attempt to take a crappy logo.

[00:13:00] And. Converted into a vector so that you can scale it and make it work. It’s not perfect, but they’re not paying us for perfect either. We’re trying to solve a problem. Right. Uh, and so again, just kind of going back to what you said, Dave, is, is, you know, you know what your problem is, then go look for the solution.

Matt Siltala: [00:13:19] Well, this, this is also almost a perfect segue into like the next part of this that I wanted us to get into. Uh, Kevin is what is the process? You. Um, follower slash used, uh, to test. And I think this is exactly, you know, what, what you just started to answer with, you know, with what you’re doing like with these logos, for example.

But, but yeah, if there is any kind of process that you follow or that you use to test out different tools now would be a great time to, I think, segue into

Dave Rohrer: [00:13:49] hold on. I’m saving vector magic, because that sounds awesome. I just had to go look it up. I’m like, see.

Kevin Mullett: [00:13:56] Yep. Um,

Matt Siltala: [00:13:58] Dave’s like, all right, already [00:14:00] good that we had Kevin know,

Dave Rohrer: [00:14:01] like if, if someone was to look at my bookmarks, they’d be like, what in the world?

So my bookmarks in Chrome for better or worse, I use Chrome is a mishmash of stuff. So my very first section I have is Mar marketing articles. Anytime I tweet out something or read something, find something like I was looking at Google analytics for this morning. I already saved three or four articles about how to do things in Google analytics for, to my analytics folder.

Kevin Mullett: [00:14:31] I don’t see it right

Dave Rohrer: [00:14:32] now, but that’s my organization. I have one for automation, chat bots, CRO CRM, Excel, Facebook ads, Google updates, Instagram,

Matt Siltala: [00:14:40] blah, blah, blah. Why have you been way more organized than I ever have been? I mean, just the spreadsheet alone or the, I guess I should say the Google sheet alone that you use for this podcast, you

Dave Rohrer: [00:14:49] know, but it gets better.

I have one called coding. Every CMS I work on. So Krav Python, Squarespace, Wix Etsy. Um, WordPress [00:15:00] of course, API APIs, uh, Drupal, Epic server. I have folders for all of these. Anytime I see an article around SEO or best practices, I save it for that exact reason that Kevin was talking about. I don’t know when I’m going to need it.

Kevin Mullett: [00:15:15] Yep. And I do something very similar to that. Um, Dave, um, except for. I break mine down just a slight bit different in that I differentiate between an article about something, a, uh, a, uh, an article about something and then a tool

Dave Rohrer: [00:15:35] I’m more lazy. That’s my problem.

Kevin Mullett: [00:15:37] Well, it becomes very time consuming to maintain that, especially when, you know, once I kind of started to get known as a tools guy, well then there’s weight on my shoulder too, to branch outside of things that I personally, which getting back to Matt’s question, you know, things that I personally, uh, interact with or [00:16:00] need right.

Then it became about. Uh, searching the internet and having answers for people because one of the things, oddly enough, that led me to this and the very first places I didn’t like having a client come in and sit across the table from me and ask me, Hey, what do you think about XYZ? And I’m. Dumbfounded, because I didn’t know what XYZ was.

Right. Yeah. So part of this venture became about being preemptive. And then the other thing is because I like helping people solve problems. Like legitimately, I like. Being the source of that. Um, because I believe if you solve people’s problems, you answer people’s questions, you Volk, uh, emotion carefully, and you entertain them in the process that, that keeps you top of mind.

That is what people want. And that’s a philosophy that I use in our marketing as well. But, but [00:17:00] getting back to that is we start with. But as far as me testing is I start by trying to see if it’s a trial. If it’s a demo, if it’s limited functionality, et cetera. And quite frankly, I, I, I shocked one of my fellow speakers at one time and he says, well, how do you test all these tools?

And I say, I don’t like, I can’t, there’s no way. That I could test every one of these tools, not to mention that the nuance of how a tool works or works for your company is going to be specific to your need and how you need it. Right. And what you’re trying to accomplish. So what I do on some of the tools is I just do the due diligence of looking at.

Is it free? Does it cost? Is it trial? Uh, what [00:18:00] do they claim that it will do? What do I see in the screen grabs as to their output or their input methodology? Um, And, and then the other thing is, is like with time trials, I tend to avoid time trials. So if you’re a beta company and you’re listening, I really don’t like time trials.

And the reason is, is because if you’re a busy professional, the time trial always seems to run out before I can really actually get it set up and test it correctly. Right. Um, I like limited functionality. Because limited functionality or, or maybe I should say limited output. So you could get maybe full functionality, but a limited or with a watermark or something like that.

Because now I can really evaluate whether or not this is actually going to give us what we need. Right. If it is [00:19:00] a call in demo, dead stop, unless I absolutely need that tool. That’s it. I’m done. Right. Um, now there are certainly tools that weren’t that because they’re so complicated and or they require so much setup.

That’s the only way you can really do it. But for me, that’s a pretty hard stop.

Matt Siltala: [00:19:21] Well, that was a, that was a perfect, you, you basically, uh, went into the final segue of what I wanted to talk about, which was the nuance between what tools give us and what we actually need. So. Uh, I think you touched on that, but I don’t know if there was anything else that Dave wanted to jump in on that specific area though.

Dave Rohrer: [00:19:40] I had, Oh, I know what I was going to say. I was like, I was having a brain fart. Um, the, the one workaround for the time trials is multiple computers. Just going to say that’s, that’s the only.

Kevin Mullett: [00:19:54] Availed myself of that in the past, but

Dave Rohrer: [00:19:59] otherwise, yeah, it’s [00:20:00] not it’s, it’s not the best.

it’s the first, the same reason. It’s you use it once and you’re like, Oh, that’s interesting. Let me go look at these other things. And you come back a week later, sorry. Your seven days is up. Oh, well then I’m never using you again.

Kevin Mullett: [00:20:16] We tried at one time, we were trying to figure out an internal tool for, um, you know, just project management.

And I had literally 28 tools that I was testing at one time. And the ones that had time trials, they just got excluded because I ran out of time. I was doing normal workload. I think we had 32 web projects on the. The docket at that, in that particular month. And I just ran out of time. It was just, I couldn’t do it.


Matt Siltala: [00:20:47] I’m just curious. Have you ever, either of you, have you ever reached out to any of these companies that have these time? Prowls where you’ve said, Hey, look, there’s a good opportunity for us to be able to use this, but you know, we just need a little bit more time. Cause [00:21:00] I, I do recall several times in the past of doing that and most of the time they’ve.

They extended that, but I don’t know if that becomes too cumbersome or

Kevin Mullett: [00:21:08] becomes too cumbersome really when you’re doing it in bulk, it’s not, um, I’ve had some really great relationships which is going to lead us into this, this last point. Um, I’ve had some really great conversations, particularly with beta, um, because I kinda got known as a tools guy.

I started having people reach out to me and say, well, what would you do here? Could you test this for me? Or, um, I’m testing a friend’s SEO tool right now. Um, and the, you know, they want feedback, uh, because they know that I’ve touched a lot of different tools in the past. Um, and yeah, getting to your point, Matt, is it just becomes, are you giving a person one more reason to not.

Want to select your tool.

Matt Siltala: [00:21:57] Gotcha. Yeah. Just it’s that [00:22:00] added step. Yeah.

Kevin Mullett: [00:22:01] You know, here’s the thing is what tool. SAS based products and tool companies, uh, or, you know, betas should not be hearing from me is that that’s not an option. It’s just, you know, you need to think about the people who are selecting you and what are the things that they really care about.

And one of the things that they really care about is not being over pressured, uh, to make a snap decision. They really want it there. They need to make a good decision based off of their workflow, based off of their budget, based off of their, the buy-in that they’re going to get or not get from others, uh, based on the pain point that they’re trying to solve.

And also the what’s the goal. What does the outcome, what do you need it to do? And just quite frankly, when you’re doing regular work for some of these tools, you cannot do that in a month. You just can’t. Um, [00:23:00] so anyway, that’s, that’s, that’s where we’re going with that, but to get to your, the other point, which is what they need, what you need versus what they give us is an interesting one.

So for example, um, for those of you that are familiar with Facebook insights, Okay. So you go into your Google business manager, you go into, or you’re on your page and you go into, uh, insights and down at the bottom there’s pages to watch, which is a great place to look at what competitors are doing.

Right. Right. But what they, what they show you in that is engagement this week. But I don’t want to know that my competitor, who has a million. Followers or like page likes and got 83,000, uh, uh, engagements over the past week [00:24:00] when we have 150 and got 30, because you’re not, you’re not what I want to know is I want to know the percentage of.

Right, because just because the client that I’m working with got started later than the other one, and hasn’t worked their way up to a million. What you want to look at is the efficacy of what you’re doing, the value of what you’re doing. Right. And, and so if you’re going to use vanity metrics at all, you want to, you want to use those in a way that shows whether you’re going in the right direction and compares that.

So for example, for those that don’t do the quick math, um, you know, that’s the difference between having a page? That’s getting somewhere around a 15%, uh, engagement and a page that has. You know, [00:25:00] a million, but is only getting around 10 to 9% engagement. Right. Um, another example could be w so I was talking to a flick tech, which is an Instagram hashtag tool.

Really good tool. I like it. I like what they have, but I got them on the horn. So it just kind of goes back to, uh, Talking about whether or not you ever reach out to these people. Um, I reached out to him and I said, Hey, listen, you’re giving me on these hashtags. You’re telling me whether or not I ranked for a hashtag or not.

Okay. That’s useful. But here’s what I really want to know. I want to know on a given post, what percentage of people that were not following us? Kane via hashtags so that when you can get by me annually, looking [00:26:00] at your insights for Google, and now that they have it in the creative, which is a horrible place to put it.

But now that they have it under the, um, uh, uh, creative, uh, all the name escapes me right now. The, um, what the heck is that? Anyway, I’ll get, I’ll remember it here in a second, but, um, You can get that by, by right. Clicking on the post and looking at here was my reach. Here’s the percentage of people that, that saw my posts that were not following me.

Here’s how many came via hashtags. But what I want to know is if I’m testing say 10 different hashtags, I want to know what percentage. We reached via hashtags so I can turn on and off hashtags and see if that’s all things being equal. Same time of day, same type of post, et cetera. Whether that hashtag is contributing.

[00:27:00] Not simply whether or not we ranked for it, because just ranking for a hashtag is like just ranking for a keyword term. If it’s not the right term or an hashtag sense, it’s not in the right time, then it doesn’t matter. The Facebook ads manager, it cracks me up that most people don’t even know that business manager exists or that within ads manager, that they can customize the columns so that they see, uh, you know, that they can change the columns for their ads so that they can see more pertinent information.

Like, I don’t know, like return on ad spend or, or, you know, or. They can change the, um, what does that break down options so that they can actually see specifically whether they’re coming in via Android, iOS, what percentage, uh, and other nuances like that.

Matt Siltala: [00:27:56] What were you going to say, Dave? How

Dave Rohrer: [00:27:57] long have we all been on Twitter?

I’ve been [00:28:00] a user since 2007. How many years have we all asked him to be able to

Matt Siltala: [00:28:05] edit that is,

Kevin Mullett: [00:28:07] Oh yeah.

Dave Rohrer: [00:28:10] I ask for every time they come out with a new feature, what happens? Everyone’s like, that’s awesome. Can

Matt Siltala: [00:28:14] I edit it? They should have, uh, when they were, uh, when Congress was grilling Jack the other day, they should have just asked him for it.

Kevin Mullett: [00:28:21] I’ll

Dave Rohrer: [00:28:22] record. Will you say that you’re going to let us edit tweets.

Kevin Mullett: [00:28:26] I joke. I joke all the time that if Jack would’ve just called me, I could’ve helped save, uh, Twitter. Twitter’s prominence and social, and I’m being facetious of course. But how many of us really look at them and say, why did you just give me a feature that either harms me?

And I’m talking about all tools at this time, why did you just change this? That actually harms me or at least. Is less important than what I want. Um, so Agorapulse whom [00:29:00] I love. Um, I absolutely love a Gore pulse. It is the right tool for many people. Um, it’s not right for everybody. Uh, but it certainly is, is right there with the quality, uh, social posting tools.

I use it daily, uh, along with other tools, but, uh, and by the way, Emerick is a gate great guy. Um, They changed something that ended up costing me a minute or two for every post that we did. And I, and I called them on it. I basically called him up and said, look, it used to be before you added the ability to, uh, add multiple pictures to an Instagram post.

It used to be that I composed my, uh, posts and I turned on Facebook and IgE. I composed it, then I edited IgG. That’s all you had to do is you had to go into the edit mode for [00:30:00] IgG alone, and then I could remove the other pictures and I could add the hashtags and customize the language to be more for IgE.

But then it turned out that the, the, when they added the multi-site. Picture posts. Now I actually have to do Facebook. Then I have to go and duplicate the post and then add all of that in which adds with the way the interface is, it adds about a minute or two per posts that I have to do well.

Matt Siltala: [00:30:33] And depending on how many you do per day, that could add up.

Kevin Mullett: [00:30:37] Yeah. I mean, if it, you know, it’s not uncommon for me to do six to 10 posts a day.

Matt Siltala: [00:30:42] Yeah, well,

Kevin Mullett: [00:30:43] that’s, that’s no bueno. I, I, I’d rather not have that. Incumbrance in my way. Other thing that really cracks me up is they pop a modal and I’ve talked to them about this, which is when you’re doing your, your, uh, Instagram [00:31:00] posts.

If it’s in the little modal box there, I can’t see all of the posts and the hashtags in one. Go. I have these huge monitors and I have to sit there, scrolling up and down so I can see all of the, you know, all of the posts. Very annoying.

Matt Siltala: [00:31:17] Well, um, Kevin, I do appreciate you taking the time and chatting about this with us.

We’re just about where we need to wrap up. I don’t know if you have any final questions or thoughts, Dave.

Dave Rohrer: [00:31:28] I think if you were to give one tip on. Anything along the budget process, you know, need versus what they give you. What is that one tip that maybe we didn’t talk about?

Kevin Mullett: [00:31:44] Oh boy, that’s a tough one. Well, you know, I, there there’s two things that I think I only be one

Matt Siltala: [00:31:52] there’s never just one. I know

Dave Rohrer: [00:31:56] the answer is it depends, Dave, there you

Kevin Mullett: [00:31:58] go. There’s your answer? The [00:32:00] real thing is, is that, uh, I think that the onus is on users initially, and that is to very quickly define. What is going to be valuable to you or your organization, whether that’s a time savings, whether that’s an additional capacity, uh, whether that’s an additional, uh, feature, uh, that will help reporting so that you can get more budget, um, or that you can make better use of your budget.

Figure out the why. Why do you need this tool before you go down the road of figuring out, uh, that you need a tool and, and pass that, I just say, and this goes along with what your episode one 77 was, um, which was the dog phase four 20, uh, post with, uh, uh, you know, uh, ocean spray, w you have to have, in that case, they had to have a tool to listen.

Right. [00:33:00] And. To get to that point. Once they listened, then they could use what I refer to as a help philosophy, which is humanize your message, encourage conversation, listen, first promote less. And, you know, cranberry, the ocean spray people listened that gave them the opportunity to chime in, in a non. Like super, uh, creepy promotional way.

And, and, and they, they, they want as a result of it. Uh, the other thing I’d mentioned is that the content opportunity report, which we talked about, that was just a roll your own, uh, solution to a problem, which is how do you get, which goes back to your episode, one 74 about reusing content. When you plan your content out.

And I’m not just talking about a calendar when you actually plan out the [00:34:00] content, it gives you the opportunity to figure out how you are going to reuse that and w and or use that in multiple places. So if people want to go to market snare.com/c O R. You can

Matt Siltala: [00:34:18] just so everybody knows, we’ll put the link on the website right up as well.

Kevin Mullett: [00:34:22] You can download, we were only giving it away because it’s something that it’s a tool that we needed internally to solve a problem, which is getting that content from clients, discussing it with them and maximizing what we produce. So we hope it’ll help people out. Very

Matt Siltala: [00:34:41] cool. Very awesome. Well, Kevin, once again, I do appreciate you joining us.

This has been fascinating to listen to, and I hope that, uh, those listeners out there that are jumping on or are getting something from this as well. So I do appreciate you taking the time and, and, uh, that was a good one. So [00:35:00] for Dave roar with Northside metrics and Kevin mullet with market snare, Uh, I’m Matt Salta with avalanche media.

And I’d just give you the final reminder that, uh, we are on iTunes. Please make sure, go and give us a five star rating and it helps us continue to grow and bring more of these episodes to you. So once again, thanks fellas. And, uh, appreciate the, uh, the chat and we will, we’ll see everybody again one day.

Dave Rohrer: [00:35:27] Thanks. Thanks, Kevin. Kevin Mullett: [00:35:28] Thanks. Thank you.