E150 – Keyword Tools for Trends and Shopping
Analytics

 
 
00:00 / 21:27
 
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Tools to Find Keyword Trends and Shopping Keywords

If you are in an industry that is changing (that should be most of us) due to seasons, technology, COVID-19 or just because nothing stays the same there is a need for tools like these.

So while some of the tools and examples we cover in the episode focus a bit on shopping and e-commerce don’t skip this episode. Overall these tools can help anyone that is launching a product, expanding into a market, expanding into a new geography or just to keep up on things in your own industry so dig into the episode and the tools below.

Tools for Keyword Research Trends

Tools for Shopping Keyword Research

Full Transcript

Note the missing Easter egg of the multiple languages that Dave spoke at the very start. If you listen you will hear him say “hello” in 3 languages but none made it through the automated transcript. Always be testing!!!! This also proves that for those that read these, please know that they are automated and likely have some weird things (note the bad spelling of both our last names in the opening below as well).

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast featuring your host, Matt scintilla and Dave roar. Hey guys, excited to be here with you on another one of these business of digital podcasts. Of course, as always, we got my trusty cohost, Dave. Roar. How’s it going, bud?

Dave Rohrer: [00:00:19] Oh, I couldn’t talk it.

Matt Siltala: [00:00:20] Good and

Dave Rohrer: [00:00:21] talk multi-language today. That’s, that’s, that covers us for three languages. When I do the trend, the transcription, that’ll be fun. I’ll check that.

Matt Siltala: [00:00:30] Just to say

Dave Rohrer: [00:00:31] that stuff that makes it, if, how, how bad it gets

Matt Siltala: [00:00:34] it. Oh, fun. Fun.

Dave Rohrer: [00:00:37] Well, small, small, hidden little Easter eggs for myself, I guess. Sorry,

Matt Siltala: [00:00:43] you’re planning Greg’s for yourself.

That’s funny. Um, so, you know, it’s interesting because a lot of times when we do these episodes, you know, these are topics that, um, you know, I. Um, you know, we’ve, we’ve either been doing them ourselves forever or [00:01:00] whatnot, and, and we do our best to share with people that are listening and help them learn and educate them.

But, um, the thing I’m looking forward to about this one, Dave, is, um, this is one that I’m actually like really interested in learning some of these places. Like I’ve been looking at some of these links that you’ve been dropping in some of the stuff that you found on this particular. Topic that we’re, we’re going to be talking about today.

And I’m actually excited about listening to this one as well while we’re doing it. Um, but it’s keyword tools for shopping sites, basically keyword research and all the different, uh, trending places that we could go for looking at what’s trending and especially, you know, things have changed and shifted during this, uh, interesting time that we’re going through with this virus and everything.

And so, um, this is fascinating. This is going to be interesting stuff. And so. Um, however you want to just start jumping into the, basically you guys, what we’re talking about today is keyword tools, um, for shopping sites. And, uh, we’re going to be getting into lots of different places, whether it’d be Etsy, [00:02:00] Pinterest, I’m going to be looking at Shopify trending stuff and, and trends on Google.

And we’ll just go ahead and just jump into it. So go for it,

Dave Rohrer: [00:02:08] Dave. Well, that’s the two that started this whole thing. Where was, uh,

Matt Siltala: [00:02:14] you got to share your story, how long we’ve been sitting on this. I think that’s funny.

Dave Rohrer: [00:02:17] Uh, what month is this? So this is may and I probably found a Pinterest one hundred.com and I found the shopping, uh, dot.

google.com shopping 100. Where it breaks out by categories. Probably last August,

Matt Siltala: [00:02:35] September.

Dave Rohrer: [00:02:37] And I was like, Ooh, that would be a good topic going into Q three, Q four and then we just didn’t cover it. Um, but I think talking about these types of tools, and that’s not just shopping. Um, cause I know we’ve done, I think we did.

Um, we did keyword research one-on-one before. We haven’t done a two Oh one. I don’t know if this is a one Oh one. [00:03:00] I think this is more of like a one Oh two or maybe a two Oh one depending on how you want to look at it. But not all of these are applicable to every e-commerce. Um, and this isn’t like some of these could be, you know, if you’re a drop shipper type, you know, chasing trends.

Some of these will be interesting, but I also think there’s more here to figure out. Not just what to bid on, what, how, what to optimize your products, which I think you can also get, but there might be content as well.

Matt Siltala: [00:03:30] And those content ideas. While I’m looking forward to looking, you know, hearing what you have to say about some of these, cause I thought, I thought it was super interesting.

Dave Rohrer: [00:03:37] Well, yeah, for me, these are all different. Like I don’t do honestly a lot of e-commerce shopping sites. So talking about this one has never been top of my list because I just don’t do a lot of it. But. As you said, with everything going, kind of trends in searches, completely changing right now. I think it’s interesting [00:04:00] to watch these because if you’re developing a new product or developing new content around shopping around that kind of stuff, what are people searching for?

How are they searching for it? So I mean the basic, like the basic one, Oh one of. You know, are you optimizing for the product, skew the product, name the brand? Um, are you monitoring and searching through each month what people search for on your site? If you’re not dear Lord, go in your analytics and do that.

Matt Siltala: [00:04:29] Plus, think about this, Dave. Sorry. Just a thought that you had. Think about how, how, like it’s, it’s evolving and changing. As all this progress is to, cause I think about, for example, companies like purple, the purple mattress, and they sell that like, um, I’m asked to help you sleep better. But then they transitioned to face masks because, you know, there’s an, there’s a need right now for, for facemasks and anyone going out anywhere.

And so this is like a keyword. And now that it’s getting out there, you know, purple face masks and, [00:05:00] and being prepared for that and optimizing for that. This is a, a keyword trend that maybe. You know, other than people searching for an actual purple colored face mask, you know, this is a brand, a new brand, keyword type term in.

It’s evolving and changing as as we’re going. Does that make sense?

Dave Rohrer: [00:05:16] Yeah. Well, and trends change no matter what. I mean, from season to season, year to year, there’s always the lists that come out of what the hottest toys are and the different fashion. It’s like, here’s the, I’m sure if I asked my wife, she’d tell me, you know, 2020 is, here’s the, the.

The colors palette that is going to be in this year, that or yeah, or, but then also what people call things. Um, if you’re new, moving into a new market, what are people searching for in those different markets? Um, and I think Google trends is interesting just from, you can look at geo, um, you know, the Shopify has trending [00:06:00] products.

Um, eBay. I think, you know, if you’re curious about what’s popular or what people call it, um, looking at different places like that I think can give you an idea of, you know, are lots of people selling it. If they are, are they selling to quickly? You know, what are people calling it? What are, how do you search for it to find it?

Um, and the Google shopping one is interesting. I have so many tabs open. Um, Nope. That’s Google trends. Um, there it is. So there, it’s the shopping 100. It’s top trending products. So number one is Google home. I don’t know about that. Um, in tech and then as smartphone, a TV, Amazon echo. Dot for kids. The Amazon fire, Roku.

It’s a lot of stuff for keeping people at busy at home. The Amazon Kindle. I already bought one of those awhile ago. You know, um,

Matt Siltala: [00:06:57] again, I don’t know how this, how this kind of [00:07:00] fits into what we’re talking about.

Dave Rohrer: [00:07:01] Oh, there’s the Ninja Ninja is number one, by the way, for kitchen gear. That does not surprise me.

Oh, really? You mean GIA foodie pressure cooker.

Matt Siltala: [00:07:09] Oh, Bradshaw cargo.

Dave Rohrer: [00:07:10] Because everyone’s at home and a lot people are cooking a lot more.

Matt Siltala: [00:07:14] But yeah, that

Dave Rohrer: [00:07:15] also, I really want this electric fire. That’s number four.

Matt Siltala: [00:07:19] Well, it got me thinking just because, you know, we’re talking about trending and stuff like that.

Like. I don’t know exactly where this fits in. Maybe you can help me with this, but I’m amazed. And I told him, I was talking with my daughter about this, like, how can I create a product that has such demand that it sells out in like seven seconds? Like, so you’ll laugh at this, especially with your wife, you know, being an employee of Disney.

And, uh, so this, uh, collaborator of her, this designer or whatever that she follows. Um, did these, uh, SoCo from, uh, you know, the star Wars, but did these like special ears and they sold and she was up at like 4:00 AM ready to buy him. And [00:08:00] I was blown away, dude, because these are Mickey mouse ears basically, and they were selling and she was selling them for 80 bucks.

I’m like, I, uh, why on earth? Like, are you kidding me? And like, people are throwing their money at stuff like this, but I don’t know, again. You know where this, where this fits in, but it’s just insane. Like you, you follow this demand, or I guess you, you can figure this out by knowing that, Hey, this kind of stuff is in demand with this group of Disney people and knowing that they love ears, they love designer stuff.

And if you’re one of these people that can create something that, and again, going back to your whole, creating content, you know, get something, getting people so excited about something that they’re going to sell out your product. You know. Within seven or four seconds, however many it was, and the crash site crashing, like that’s insane to me, Dave.

Dave Rohrer: [00:08:50] I’m just looking at the Pinterest 100 for the home hub. 368% up click and people [00:09:00] trying to look at setting up a home theater.

Matt Siltala: [00:09:02] Oh

Dave Rohrer: [00:09:02] wow. It’s 800% up. Click in an audio room who has an audio room? Bless your soul.

Matt Siltala: [00:09:11] Well, I think, and I don’t think those are going away, honestly. I think a lot less people are going to be going to theaters.

Dave Rohrer: [00:09:17] And the other one is 82% for work from home. Where, so, you know, w FH, if you’re, if you’re an 80 Taylor that deals in, in comfy kind of clothing or workout clothing, calling it workout clothing. Well, we’re calling it work from home but not pajamas. Like, you know, it says give, give the pajamas, arrest

Matt Siltala: [00:09:39] people, the two different two.

Yeah.

Dave Rohrer: [00:09:41] Yeah. So that’s a key word. And almost a really the same thing. It’s, you know, either comfy clothes have some sort of pajamas. Cause that’s what everyone’s working in. But people aren’t looking for that. It’s like, Oh, what’s. What’s, what’s the best work from home pants or leggings or shorts, depending on, you [00:10:00] know, or what’s the, where you live,

Matt Siltala: [00:10:01] what’s the best work from all the desks that I can lay on my couch and still have, you know, an ergonomically correct, uh, laptop that I’m staring yet,

Dave Rohrer: [00:10:09] but, and I have to think the number of people that I’ve asked or I’ve seen ask questions around what’s the, what’s a cheap standing desk or now that I’m working from home.

I’m all the time, I need a new chair because my chair sucks. I just saw, I literally just saw someone in Facebook posts that last week

Matt Siltala: [00:10:26] flooding.

Dave Rohrer: [00:10:27] Um, but I think looking at Pinterest, looking at Etsy, Amazon, um, I don’t know if you can really get too much from Amazon just cause there’s so much. But, um, like the Pinterest to Google shopping, you know, what is popular.

Um. Ebay.com/deal/trending all shows you the trending deals, and you can select by category. So you know what is popular now? Is that because they’re being promoted or is it just because it is popular and has [00:11:00] lots of listings? You know, you can dig into that yourself. But the goal was for us to try to come up with and give you a ton of different options for, Oh, look, you know, what’s really trending?

Um. Lots of snacks, like bulk snacks for Doritos smart food, like mixers cause everyone’s baking. Wow. That’s funny. Like every single kitchen aid mixer. Is it like available on this list? We’re going to all

Matt Siltala: [00:11:29] come out of this fatter.

Dave Rohrer: [00:11:30] Everyone’s going to be making bread and cookies and brownies and stuff. Um, but.

I just think there’s so many different places and I think Google trends is another one where, you know,

Matt Siltala: [00:11:43] I bet you had another one cause I’ve been seeing this on my feeds everywhere too, is another one that’s trending in some and how people could capitalize on is like, just like the work, the workout from home routine, you know, like working.

Cause you know, you can’t,

Dave Rohrer: [00:11:57] that has been spiking for a while. Like [00:12:00] insane. Um, I worked on a site where right as everything became locked down, um. Like, I thought something was wrong on the site when I was looking at it, because I was looking at some of the data and they had 200 500 800% increases in their Google search console.

Matt Siltala: [00:12:18] That’s insane.

Dave Rohrer: [00:12:20] Because they were in that space. And it’s like, what? Um, but just like health and stuff, like depending on where you are, all of these different sectors can either be going up

Matt Siltala: [00:12:33] or down. I just think how lucky people are these days, cause you know, I can be one of those old people right now back in my day.

But you know, we just had like overture, um, suggestion tool or whatever. That was it.

Dave Rohrer: [00:12:48] Two tools and that was it.

Matt Siltala: [00:12:49] And so like, just the fact that you could go to specific platforms even, and you can dominate on those platforms by learning about the different trending products and topics [00:13:00] specific to that is insane.

And I hope that people understand. Like, I mean, and that’s the point of what you’re trying to do here with this episode. And it’s awesome. Like, I hope you guys understand it. Like, this is amazing. This is great data.

Dave Rohrer: [00:13:12] Look at your store and just look at your search data. Look at your Google, um, search console.

But look at your Google my business. Are people trying lots and lots of people looking up your hours. And if you’re open, you know, is that easily available on your site? I know we said this was going to be a two Oh one, but I think now more than ever, looking at that kind of data and what people are searching for on and off around your business or other ones, what kind of content do you have easily available?

Or do you not have it available? There are, people can’t find it, you know? Well,

Matt Siltala: [00:13:50] even taking it, even taking advantage of what the platforms are giving you. Like I love those places that, you know, the Google my business. Um. When you go in there [00:14:00] and, and they have a little area for updates so you could write notes.

I have been looking at those on all the local businesses that I love and use because I can go right to that. And I love those businesses that actually know about that and use that tool because that’s an area where they write, Hey, we’re open. We’re only doing curbside. And instead of our normal hours, we’re going to be just doing two to 10 and that’s where they can ride them in those little updates sections, like on your Google my business and.

A lot of people don’t know about stuff like that. But anyway.

Dave Rohrer: [00:14:32] Well,

Matt Siltala: [00:14:32] to get too off topic,

Dave Rohrer: [00:14:33] that’s all good. Um, CED commerce has a top selling items on eBay in 2020. So this is a third party list, but for a little while, um, I know my mom had bought a box or a type of, um, as like box of five puzzles for the little one and sent it to him for Easter.

And she went to go find the link again and couldn’t because literally different puzzle was sold out everywhere.

[00:15:00] Matt Siltala: [00:15:00] Yeah. Have you walked in any, well, I don’t know how locked down you are in your area where we are, but you know, we’re still allowed to walk through target and stuff and

Dave Rohrer: [00:15:08] we can walk through it.

I just haven’t made, they’re gone.

Matt Siltala: [00:15:10] They’re gone. Like there are no puzzles anywhere,

Dave Rohrer: [00:15:12] but are collectibles crafts like, so if you’re looking for content ideas. Knowing what people are searching for and trying to marry your business without being, you know, too crazy and spammy. But there might be opportunities that some of this data, even if you’re not any eCommerce site, there might be ways to tie into it without being slimy.

Matt Siltala: [00:15:36] See, I missed the boat on this cause for years. Dave, I have wanted to turn my, a lot of my photographs in the puzzles. Yeah.

Dave Rohrer: [00:15:45] Oh

Matt Siltala: [00:15:46] yeah. I missed the boat on this because I’m not kidding you, like for years. That makes sense. I’ve wanted to do that and man, I could have made a killing.

Dave Rohrer: [00:15:54] Yeah. You could have done quite well because especially if everyone else is out and you’re able to, [00:16:00] you know, found somewhere that was still be able to make them.

Um, but then there’s also just like Bing, bing.com/images/trending. Um, popular people that are being searched, animals, nature. Um, and just some other stuff too. There might be something in there that jumps out at you. There might not, depending on your, you know, what you’re doing, but they also have the visual search.

Um, that might be as well helpful. Um, and then the other one. Really great article that I found, um, was from Erin Sagan. She wrote it, someone wrote it. I think she wrote it in 2016 but updated it last August. She talks about some great sources of data. Looking through your shopping feeds, looking through, um, your dynamic search ad queries.

Um, spine on your [00:17:00] competitors, which you can do. Um, and kind of looking at their sites and how they’re optimized. She talks about promoted pins on Pinterest and how you can leverage that and your shopping query search query reports are all, you know, not just looking at your organic data, which we just talked about, your Google my business or your Google search console and your site searches.

But. Are you looking at your paid search content and paid search, paid paid search, content, paid search keywords. It’s not even like a Monday at 6:00 AM. Um, but look at your paid data, whether it’s on being or your Pinterest pins or you know, your Facebook, anything you can get. What I mean, not Facebook, um, anything you can get queries from and keyword data.

See, is it changing? Are some of your keywords trending downward? Are people just looking for something, you know, they’re not looking for workout equipment now. Now they’re looking for work from home gear, [00:18:00] worked from home, leggings. Um, are, are things just changing, especially in e-commerce from some of that stuff, it’s, it’s all on how people search and you’re not going to show up and you know, even though you have a product that actually matches it, if you’re not keeping up with it and you’re not following it, you can miss it.

You miss it in any industry really.

Matt Siltala: [00:18:21] Yeah, well, you know, I have some friends that are in the, uh, the food blogging space and things have definitely trend, you know, gun on certain trends and changed for them in that industry and

Dave Rohrer: [00:18:32] making recipes, cooking from home. Like it just looked probably blown up.

Matt Siltala: [00:18:37] Oh, it has.

And even, even so much as like, well, like, like take your normal stuff. Okay. Like, okay, I, I’m trying to find some recipes. Ingredients to throw together a pasta dish, for example. Well, a lot of times, you know, a month ago you go into a store, you couldn’t find posit anymore. So things have evolved into like, well, I’m going to have to make my own pasta.

How do I make my own pasta? You [00:19:00] know, things like that. And so there’s lots of ways that that’s evolved and it’s just goes to what you’re saying. You pay attention to that. Get into your data, see where it’s going. You might be able to get on top of that, creates, create some posts, create some content that is.

In the forefront of what people are going to be looking for. If you’re looking at those trends or what might happen, you’re going to be the one that’s found, and in many cases, this is what’s happened and this one, so again, it just goes back to what you’re

Dave Rohrer: [00:19:27] saying. Yeah. If you just want to, the, all of the tools we listed will be on the S on the site and then write up, but there’s a number of trend trending sources, trending tools that we just listed off.

Um, and just some other places just to make sure that, you know, whether any eCommerce or drop shipper or blogger or, you know, even a direct to consumer anything. Yeah. A lot of searches, a lot of industries are up and down. Um, and people are calling different [00:20:00] things or looking, you know, just phrasing things differently.

Anytime, constantly changing. So all of these can help you kind of monitor that now and in the future, I think. All

Matt Siltala: [00:20:11] right. Well, um, thank you. Uh, it was those, your final thoughts on that? That was

Dave Rohrer: [00:20:16] my, that’s that’s all I got to say about that.

Matt Siltala: [00:20:18] Awesome. So, no, that’s great. Like, I hope you guys that are listening go check out the posts, look at all these different tools because we dropped you with a ton of golden nuggets.

Dave Rohrer: [00:20:28] How many there are?

Matt Siltala: [00:20:30] There’s just going to be a lot. Check it out. Yeah. Okay, look at what we’ve shared and go and dive into them. Guys like this can help you. I mean, I was thinking about this while we were chatting today, like this could even help some people even launch some new businesses. Um, I know people that have launched businesses at the end of February, beginning of March, you know, a lot certain sites had great content, started putting products out there and are already selling and making money.

And making profit from what they’re doing and capitalizing on these [00:21:00] trends. It can be done. So anyway, guys, we appreciate you taking the time to listen. Uh, just a reminder, we’re on Google play going and give us a five star rating. Uh, hopefully you love us and we’re worthy of that. And, uh, but you know, feel free to rate us anywhere and, uh, appreciate you guys taking the time and listening to us as always.

And, uh, for Dave, roar with Northside metrics, I met CELTA live with avalanche media and. Can’t wait to have you guys back on the next one. Bye guys.

Dave Rohrer: [00:21:25] Bye.

E150 – Keyword Tools for Trends and Shopping Hosts:



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