E146 – Live Streaming Tips W/ Stephanie Liu
Business Management

 
 
00:00 / 29:09
 
1X
 

Live Streaming & Video Summit Session Tips W/ Stephanie Liu

Join Stephanie Liu as she digs into all of her tips and tricks to help newbies and veterans improve their video skills. We will talk about live streaming but also how to improve your virtual conference sessions and every day video Zoom sessions.

How to start live streaming

We of course started at the beginning – what is the most basic gear, software and preparation that people need to do. There are of course various levels of entry, mid-tier and professional so don’t be discouraged if you have a limited budget. At a high level here are some quick breakdowns:

  • Entry Level: Laptop or Phone for camera, headset or laptop mic for sound and Loom or OBS for software.
  • Middle: External Mic (Rode or Yeti) and DSLR camera
  • Professional: Green Screen, DLSR, External Mic, Lighting, and Streamyard.

Did you know that both Stephanie and Dave are speaking at an upcoming Virtual Conference? Visit MDMC to sign up for the FREE 2 day live summit and check out the 4 days of on-demand sessions for just $99 as well.

Why should you use live video and video streaming?

If everyone is doing Instagram posts do Instagram stories. If everyone is writing content on LinkedIn, do video on LinkedIn. Stephanie tells her story of how she got into video, but the long and short of it is – zig when everyone else is zagging.

How Stephanie records video

She breaks down most videos into 3-5 parts. Some are prerecorded and others are broken up for a number of reasons. The goal is to reduce the number of takes but also to add pop to your videos.

  1. Record a separate intro.
  2. Record your main sections or go live with the “meat” of your video. If you are doing say case studies make each one its own segment. If you are covering 5 topics or sections break each one out into its own “video”.
  3. Record your outro/thank you/call to action.

How to Make Your Virtual Summit Videos FUN!

Here are some of the tips from Stephanie she recently covered and that we cover during the episode. If you are a speaker doing an online talk, a webinar or just want to up your Zoom game with the coworkers many of these can help you.

  • Intro Scene with countdown
  • Testimonials
  • Switch scenes with Elgato Stream Deck
  • Add Video Clips & Stock Images
  • Feature Presentation Slides
  • Include Filters
  • Highlight Viewer Comments

Some Good News & John Krasinski

That name Dave couldn’t recall to save his life. The show is Some Good News and while we all don’t have John’s acting background (and likely editing help), it is an example of cut screens and doing a simple but engaging video.

Full Transcript

Matt Siltala: [00:00:00] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey guys, excited to have you on another one of these business of digital, uh, episodes grateful for, um, yeah, as always given us the time. And, uh, today we have a special, uh, well first of all, before we jump into it, Hey Dave, how’s it going?

Dave Rohrer: [00:00:23] Do you even know where you’re at? Man?

Matt Siltala: [00:00:24] I, I don’t know what day it is. I don’t know where I’m at. I just, uh, Dave said, get on the computer. Matt right

Dave Rohrer: [00:00:31] now. Can’t hear today. It

Matt Siltala: [00:00:34] seems I can’t, I can’t do anything. And so, um, hopefully, um, you’re the opposite of that and we can make this one happen, but I am excited.

Uh, we have an old one of, uh, a friend that I just found out that you’ve known longer than me and then in this industry, see, I can’t talk to you there in this industry that’s saying something, but, uh. I am excited that we have, um, Stephanie Lu, uh, joining us. She is the founder of [00:01:00] captive on command, or sorry, captivate on command.

I promised you guys I wouldn’t get it wrong, but host, uh, also she is the host of lights, camera live, and she’s going to be talking with us about a video recording and conferencing tips. And I’m really excited because that’s something that we’re all having to deal with right now before we jump into it.

And. And Stephanie, I think this might make you laugh, but, and I think, I can’t remember if I’ve told Dave this one or not yet, but I think a good way, a good jump into this would be, uh, something that happened. Cause like a, so my daughter, she’s at Arizona state university and they went all. I’m online, of course with all this, uh, uh, coven stuff going on.

And, um, she has, you know, she’s in basically our industry. She’s like in a graphical design type, uh, program. And you know, she asked me, cause I’m a photographer. She was like, Hey, do you have a green screen? I need it for a project and this and that. And I’m thinking, alright, like I finally get to use my skills and help her and like, this is going to be awesome.

And I get it all set up and I realized she just wants it so she could have the green screen for. A background for [00:02:00] their zoom, a classroom meeting. I was so disappointed, but I thought that was funny. But, uh, uh, hopefully we got some nice recording, uh, or we got some nice tips coming from you. And, uh, thank you for joining us, first of all, and welcome.

Stephanie Liu: [00:02:15] Thank you. Super excited to be here. The fact that you mentioned how long I’ve known Dave was like, Oh, man.

Matt Siltala: [00:02:22] Yeah. Well. So, um, so Dave, I guess what I’m going to do is just kind of turn it over to you and let you, uh, uh, jump into this with Stephanie and then we’ll go from there.

Dave Rohrer: [00:02:33] I think, Stephanie, why don’t you talk about lights, camera, and what you do and the platforms that you work on.

Because I think if someone listening to this that’s a speaker and is doing their first web summit, there’s a lot of tips, but I also think to Matt’s point, some of us that. You know, we have a podcast, there’s a reason we have a podcast. Um, we like it this way. We don’t like video. I recently [00:03:00] downloaded a tool that I’m pretty sure you’re going to talk about now that you bring it up.

But like, yeah, let’s just dig into some of your background, how you got to do it and like camera and what you’ve been doing with that. Cause I think that’ll kind of. Shed some light on and allow people to understand, just like video is everywhere, especially now I’m with LinkedIn and everything, having their own video thing, so I will shut up and let you kind of talk about that

Stephanie Liu: [00:03:25] stuff.

You’re too funny. Yeah. So I’m Stephanie Lu and I’m the host of lights camera live, and it’s a Facebook live show where we shine a spotlight on the best and brightest marketers in the industry. And I just like Dave, I didn’t start off just doing video. You know, I come from an ad agency background. My background is in SEM, SEO as well as social media strategy.

And when I had my daughter back in 2015 that’s when I realized, okay. I need to go and start my own consultancy, my own agency, because I can’t bring another life into this world [00:04:00] and work 50 to 60 hours a week. Right? And so when I left the agency world. And said, okay, I’m going to do my own thing. That’s when I realized that everyone else was calling themselves a social media strategist.

I was like, well, how do I separate myself from the sea of sameness? And that’s when I realized that most people tell people what they do. I wanted to show people what I could do. So I would go behind the scenes and I would screencast and I would show them things like, this is how I develop an audit. This is how I do a strategy and so on.

And eventually that turned into live streaming. And so that has been like the last four years, just live streaming on Facebook. And my studio itself has, has evolved everything from like upgrading from the builtin webcam to getting an external mic. Getting studio lights now is live streaming with a DSLR camera.

And I think that’s been really helpful in keeping my brand top of mind and tip of tongue. And so with everything these days, with most conferences now shifting online. [00:05:00] It’s easy for people like me, the live streamers, the video content creators to be like, Oh, you want like a recorded session? Sure. I could do that in like 30 minutes and be done with it.

Whereas some people were like, I don’t even know where to start. So, so hopefully you guys will have the questions of like, how to start and then, uh, and then I’ll help you

Dave Rohrer: [00:05:18] out. So I, that would be the very first question you have. Matt is a photographer. Um, I am a hack cuts photographer, so I do have probably two or three DSLRs and an old GoPro.

Um, I have, you know, a camera stand for my phone. Um, I think my wife now has a ring light because she was doing something. So I have some stuff. I know Matt’s got me even more photography gear. Yeah, you do, but for someone just starting out and just going, Oh crap, I don’t have any of that. What is the, I guess the most basic setup that you think could work with from year two software up one level.

Stephanie Liu: [00:05:59] Yeah. [00:06:00] Okay. So I would say, well, most laptops will have a built in camera. And if you wanted to do an online presentation with your slides and have like a picture and picture where it shows you, one of the best tools that you could use right now for free is called loom. And so the website is used loom, U S E L O m.com.

And it’s pretty much a Chrome extension. And once you launch it, then you could actually record your building camera plus your, whatever you’re sharing on the screen. So you could have your slides up and then you could do your presentation that way. So it makes it a little bit more dynamic versus just doing a video recording with just the slides.

So I would say that’s probably the easiest if, if anyone is a live streamer, you know, and, and they use stream yard, um. This is probably going to be probably going to be the part where it gets really geeky is that most live streaming platforms also let you just record without actually having to go live.

[00:07:00] So you can have like your branded assets, your overlays and all that fancy stuff. You just have to think differently on how you use the current tools that you already have.

Dave Rohrer: [00:07:12] What about editing with loom? Can you edit stuff? So like I downloaded OBS.

Stephanie Liu: [00:07:21] Yes, I liked OBS. I, I first started off with OBS. It was like, it’s like the Ikea of live streaming cause you have to build everything and you could definitely go ahead and use OBS for your video recordings as well. And when it comes to the editing piece of it, loom is very limited in the sense that you could only clip.

A certain section and then that’s it.

Dave Rohrer: [00:07:44] And that’s it.

Stephanie Liu: [00:07:44] Yeah. If you were doing something like as podcasters, right? Um, usually what I do is whenever I’m doing like, let’s say a 45 minute presentation, there’s only four videos that I actually, um, record, and then the [00:08:00] rest would be either slides and then the audio track.

Right? So there’s four videos that I would, that I would record. Probably like two minutes each. The first one is going to be an insurance, like, Hey everyone, this is Stephanie loo. This is what the session is going to be about. And then you freeze your pace them and say, this is what you’re going to learn.

Cool. Jump into the slides and then your next video that you hop on where they see your face. Again, just for that engagement and that and that dopamine hit, you’re going to say it. And then here’s the first case study that I want to share with you.  and then you go back into your slides. Your second or no, your third video is going to be your second case study.

Go back into the slides and then your last video is going to be, thank you so much for tuning in. If you have any questions, this is how you get ahold of me. So that’s usually how I focus on it. It’s much easier to record it that way than like one full long video because you’re going to have like a lot of ums, a lot of like  

Dave Rohrer: [00:08:51] or 10 minutes into one section.

You realize that you skipped a slide.

Stephanie Liu: [00:08:56] Exactly. Yeah. Yeah. So things that I would do, I would do like the [00:09:00] four videos I would record. I usually have a script. If I’m going to do slides, you know, if you’re editing video of, right, I would drop in the audio track and then I would export the images from my keynote or my PowerPoint presentation and then just overlay that into the video editing platform.

Does that make sense? I

Dave Rohrer: [00:09:18] think so for me, because I do so much, I, I’ve been doing some videos for our YouTube channel. And I do so much editing here, Matt, for someone that doesn’t do much of that stuff, you just do a lot of photography. Does that make sense to you?

Matt Siltala: [00:09:33] Um, I mean, I know, yeah, it does. It, it makes sense.

Dave Rohrer: [00:09:36] It also scares me and reminds me why we don’t do video. Because like the other day Matt was on mute or I was on mute and in one of us realized it and it was like, Oh, you’re on mute. We’ll just, we’ll just edit this out, you know, Hey, dumb dumb. And. You know, one of us was like, Oh shoot. Yeah, unmute. That’s easy to edit because it’s just, uh, you know, I, it’s just the audio, [00:10:00] but with video, we’d both be looking at each other and then it’s like much more complicated.

Stephanie Liu: [00:10:05] Well, okay. And there’s a trick to that, right? Because if you do like one full long video and then you have to repeat the last paragraph because you like coughed in the middle of it. Yup. Because you don’t just want to cut it right there cause you’re gonna, you might actually have like a weird jump cut.

That’s where I would overlay the slide on top of it and then it goes away and it’s you back on camera. So yeah, it’s just a, it’s a neat little editing trick for that. That is pretty neat.

Dave Rohrer: [00:10:33] So right now we’re at, you know, you can use whatever gear you have. Um, we all have, I mean, I have. What do you have? You have a Yeti, don’t you?

Matt and Stephanie. What do you use right now?

Stephanie Liu: [00:10:47] Yeah, we’re ready. Yeah.

Dave Rohrer: [00:10:49] So I mean, we all, we all have a bit fancier, but we’ve had lots of guests on that record. Probably even better than us. Sometimes. Sometimes worse with, you know, just a normal headset. So if you [00:11:00] are at home and you are doing something, yes, it’s nice to have a better, you know, with Mike, but you don’t need it.

And you’re saying that you can. You can use just the in, which was what I was going to maybe use. Cause I’m lazy. I’m from upcoming recording. Um, I was gonna try to at least just to use my computer, but I probably should use a DSLR.

Stephanie Liu: [00:11:22] It’s nice, right? I mean it makes it look different. It’s funny because I saw a couple of people kind of like moaning and groaning by like, Oh, there’s so many virtual summits and you know, it’s too overwhelming.

And I think that’s an opportunity for you as a speaker to make it much more engaging and make it much more entertaining because some people are just going to like submit it,

Matt Siltala: [00:11:46] Hey,

Dave Rohrer: [00:11:49] she loses a tooth.

Stephanie Liu: [00:11:52] Well,

Matt Siltala: [00:11:52] if it gets me thinking about the fact that it’s like with everything, like with you, you know, you said some people just are [00:12:00] not evolving with it.

It’s like everything in our industry, you have to evolve like. Yeah. If I was doing SEO the way that I was doing it back in 2003 I would be out of business.

Stephanie Liu: [00:12:08] Yeah. Yeah. It’s, it’s, it’s nice to see people really embracing live video now. Where they’re just kind of like a, where they’re like, okay, I will now embrace video cause they have to be on the zoom call.

Right. And so it’s nice to see them embracing it. And then I can’t tell you like how much my, my inbox has been blowing up of like, well what are your tips? Like where’s your affiliate link? How do you get this and that? And, um, it definitely, people are trying to step it up a bit.

Dave Rohrer: [00:12:39] What in LinkedIn now? Um, I just saw, um.

Someone the other day on LinkedIn complaining a really big keynote speaker complaining that they don’t have access yet to LinkedIn video. Um, I forget the official name for it. Um, but LinkedIn’s going video. So we’ve got Facebook live, you’ve got Instagram, Instagram stories. [00:13:00] You got, you know, you can do video for you to LinkedIn.

What am I missing? Anything? Twitter, I guess.

Stephanie Liu: [00:13:08] I mean, there’s other channels to your right. There’s like your tic talk and just videos everywhere. And it’s one of the fastest ways to get on the fascination fast track. That way you’re online that way, you’re on a first name basis with key decision makers.

Right. And I think for those of us that have been doing video for so long, like we tapped into that and we know it. And so when we have these virtual summits now. Like we’re going to go all out, right? Like we want to show like what it is that we can do and for our friends who are podcasters who haven’t done video before, that’s where I’m like, use loom.

That’ll be the easiest thing that you can do. Or if you want to shoot the four videos and then record your audio track and overlay your images, then that makes it easier to, and

Matt Siltala: [00:13:52] right now is such a good time to get into this because I had a little. Tests that I did with this the other day. You know, you have this captive audience.

People don’t, [00:14:00] you know, everyone’s at home, not going anywhere. And, you know, I hopped onto a Facebook live the other day and just kinda did a, let’s see how this goat type thing, you know, I ha I haven’t done a whole lot with that as, as Dave has mentioned. And I was amazed at the engagement that I got and the amount of people that were on and, and, uh, it was unlike anything that I had done in the past.

And so it’s like, now is your perfect opportunity, if you’ve ever been thinking of it.

Stephanie Liu: [00:14:24] I agree because so many of us are now experiencing little interruptions, and so it’s okay, like if you flubbed a little bit, or if a little person comes walking behind you or a cat comes like crashing on your keyboard because we’re all adjusting, right?

Like Rolla adjusting towards it. So there’s a lot of leg. Yeah, there’s, it’s the new normal and there’s a lot of forgiveness around it, so you don’t have to be perfect. Had this been like two months ago, people would have been like ratting on like your audio is off, or your video is this, but now it’s just like, it’s okay.

Keep going.

Matt Siltala: [00:14:56] So amazing how things get put into perspective from something like this.

[00:15:00] Dave Rohrer: [00:15:01] What else could someone do for either a talk or just a video, like say for your company video if you’re doing it right. And you were just trying to break it up and trying to figure out how to, um, why, what is the one I saw the other day like, um, Oh, the good news.

Oh, what’s his name? He’s married to Emily blunt.

Stephanie Liu: [00:15:21] Oh, shoot.

Matt Siltala: [00:15:22] Oh, Chris. Chris test.

Dave Rohrer: [00:15:24] John

Stephanie Liu: [00:15:25] Christie. Chris. Shoot.

Dave Rohrer: [00:15:27] I could look up his name, but I won’t. Um,

Matt Siltala: [00:15:30] Jack

Dave Rohrer: [00:15:30] Ryan. Yeah. Jack Ryan. Yeah. That’s his name. Jack Ryan’s married to Mary Poppins.

Stephanie Liu: [00:15:36] That’s correct.

Matt Siltala: [00:15:37] Yeah,

Stephanie Liu: [00:15:39] Jim.

Dave Rohrer: [00:15:40] Yeah, it’s,

Matt Siltala: [00:15:41] yeah, I know him, but I known him by all his character names.

Jan

Dave Rohrer: [00:15:44] just ski. Kristen, John Krasinski. I don’t know. I can’t say his last time a bad Polish. Um,

Matt Siltala: [00:15:51] Jim on the office. Jack latch him on the

Dave Rohrer: [00:15:52] office, but I mean, like, he’s doing it and he’s putting together two YouTube videos.

Matt Siltala: [00:15:57] This is great too,

Dave Rohrer: [00:15:58] but then we’ll, then [00:16:00] Matt, there’s also that example that you’ve talked about before where, um.

The one guy that just had an iPhone like years ago, and he still gets business from it, and he still gets tons of engagement with that YouTube video where he was just like, he just held it in his hand. And even though,

Matt Siltala: [00:16:16] even at portrait style, not even portrait. Yeah. But yeah, the fact is that he, he did something, he, he figured out that question that need, whatever you want to call it, but his customers, his specific customers were looking for, and I helped him figure that out.

And then he just did a quick video providing that and it’s blown up for him and it’s done well. And, and it just comes back to providing that, uh, you know, being that, that solution, providing that answer and doing it. And that’s what I tried to tell most of them. Like, the difference between you and most of the people is, you know, they’re just not doing it.

You just need to do it.

Stephanie Liu: [00:16:54] So, okay,

Dave Rohrer: [00:16:57] that’s always the hardest spot. Um. For [00:17:00] Stephanie, for people that say, I don’t want to be on camera. Like, you know, say me, Dave, um, or anyone, what, what do you usually go to to try to talk people into getting past? I don’t think I have stagefright I just, I don’t know. I don’t want to do it.

I’m much like, I didn’t want to talk. Right. Matt, now I have a podcast. Um, but like what, what have you found has helped people relax and try to just. Just jump in and do it. And Matt did a Facebook live the other day. Um, Keith Good is now doing mixed drinks, so, you know, he’s kind of breaking in his Facebook live by mixing drinks for people.

And if you want, we can, I don’t know if he wants us to, but we could share the lane when he does it next time. You want to learn how to make some mixed drinks at home while you’re stuck there, but like what, what is your go to, to help people kind of break that in?

Stephanie Liu: [00:17:52] Usually with people, it’s. You want to be confident on camera, right?

Because you can see if someone is faking it [00:18:00] like a mile away. Like studies have always shown that if you show someone a picture of a genuine smile versus a fake smile, they could automatically tell which one’s the fake smile. And so the first thing that I usually tell clients to do is. Get confident and it’s as simple as like, what do you listen to to get you pumped up before you go to the gym?

You know? When was the last time that like you did a pitch and you knew that you totally nailed it. Like you have to get into that emotional state of like, I am confident and I could do this. And once they have that, like, all right, cool, I could do this. The next one is really, now imagine that you’re actually talking to a friend.

Don’t think that you’re talking to like 500 people in a room because most people that are watching your video. It’s usually one viewer. It’s not like me sitting on the couch saying like, Hey, how’s it going? Hey daughter, come over here. Let’s all watch this live video. No, no, it’s me. It’s, it’s me either watching on my desktop or it’s watching on my phone while I’m just hanging out on the couch.

I don’t actually, you know, invite like a whole audience towards it. And so I think when you look at the camera and you [00:19:00] pretend as if, right? That’s like an actor thing. Act as if you’re talking to a best friend, then that really shows off your true personality.

Matt Siltala: [00:19:09] I love that because when you’re talking about that, it makes me think about like how I liked the kind of photography I like when I’m at a, at a conference or whatever.

I hate when when people come up and like, Hey, can you, let’s go up to the stand and take my picture. I’m like, no, I’m just going to come back and get you when you’re doing your thing, because any of those pictures, again, I’ve had so many people just send me like, I can’t tell you like how happy I am with this picture.

Thank you for taking it. Like no one can capture me like you do and it’s because I won’t take just regular portraits of them all. Make them be in the moment and I’ll capture them while they’re in the moment, and those ones are so much more genuine, so I could see that and totally appreciate it for what you’re saying then that that’s awesome.

Stephanie Liu: [00:19:46] Yeah.

Dave Rohrer: [00:19:47] Matt is sneaky, sneaky, and also bless you, Matt, for, for always only posting the good ones.

Matt Siltala: [00:19:54] I do my best. I’ve got,

Dave Rohrer: [00:19:55] y’all got, everyone’s got, I’m not going to post this one. I’m like, thank you.

Matt Siltala: [00:19:59] I’ve got lots of [00:20:00] blackmail material. Sure. Everyone,

Stephanie Liu: [00:20:02] I think you also have that to you as a live streamer cause you’ll have like the bloopers or what I like to do is sometimes when people are on camera, I like to make little gifts and then I’ll upload it to Giphy or tenor and like, here’s your gift for being on the show,

Dave Rohrer: [00:20:19] Nikki.

Stephanie Liu: [00:20:21] That’s awesome.

Dave Rohrer: [00:20:22] I think if you were to tell someone that’s just starting, um, I do like that idea of trying to talk to people. I think. I think everyone gets scared that if that’s on video or podcast or you know, speaking it’s, they think it’s public speaking. Um, and then, Oh, actually I have one more 

Matt Siltala: [00:20:41] well, cause they, right now the whole picture, your audience in their underwear doesn’t work because I guarantee you everyone at home is sitting in their underwear.

Dave Rohrer: [00:20:51] They probably are sorry, go ahead. People that are, you know. Nice dress shirt or [00:21:00] blouse or something with ya, like flip flops and we both live in warm areas. You

Stephanie Liu: [00:21:04] guys are always in here. I call it the business mullet where it’s like your business on top and then your bottom is like your sweatpants, comfy pants,

Dave Rohrer: [00:21:13] sweat pants, shorts, basketball shorts.

For

Stephanie Liu: [00:21:16] me, we had

Matt Siltala: [00:21:17] like a church one the other couple of weeks ago and it was funny cause one of the host is all right everybody show me. Like your shoes and everyone, they’re all like business on top, white shirt, tie, whatever. And like everyone had shorts on or whatever. It was so funny. Well, but go ahead Dave.

Sorry.

Dave Rohrer: [00:21:36] That’s okay. Um, I think Stephanie, the script first, not script, um, verse like. Like I, when I give a talk, I don’t usually have a really S a script. It’s just a slide and then I just ramble or talk and I know exactly the story and I know what I’m going to talk about. But for those that are either trying to read a script or thing, do you have any tips for that?

Cause I saw someone the other [00:22:00] day and it was clear that she was reading from a teleprompter or how to, yeah. You know what I’m talking

Stephanie Liu: [00:22:05] about. I know exactly what you mean. There’s different ways that you could handle this, and it really, it really depends on how well you know your content, because in order for you to be an expert, you can’t skimp on your content, right?

Like you should be able to know the definition of what it is that you do, like five different ways in order to make like your point come across. So for most people that are well aware of what their content is going to be, you could get away with just an outline. It’s like, this is what I’m going to talk about.

This is why it’s important. This is how it’s going to change your life, and if you don’t pay attention today, these are the consequences that’s going to happen to you and your business. If you don’t jump into what I’m telling you right now. Right? So that’s like the, that’s, that’s the format formula that we teach a lot in NLP.

It’s the why, what, how, and what if, and I usually use that as my intro, and then the rest of the presentation is [00:23:00] going to focus in on. Everything else, like the the why. So I’ll give you, I’ll give you like reasons why you need to do it right now. And then the what, I’ll give you your stats and your figures, your stories, case studies, how how you can go ahead and get started with a Google analytics dashboard.

And if you don’t do it, the consequences are you’re not really going to be able to, to track your sales or whatever. Right? That’s an easy way to do that. If you have your talk structured that way, if you decide to. Use a teleprompter, which I do sometimes too. Right? Like I talked about how you could do those four video clips.

Those could be on a teleprompter, but they’re so short that you could add lib, add limit a bit if you are even using a teleprompter, just to make it feel more natural. I think we’re, some people get it wrong with the teleprompter and you have like that whole anchorman effect. Is, Oh, here. They’re just reading it, but they’re not moving their eyes the way that people naturally would when you’re having a conversation with them, right?

Like they just look at the camera and they don’t blink and you’re like, this is really awkward.

Dave Rohrer: [00:23:58] That’s what I saw [00:24:00] there. It was very clear that they never broke eye contact with the teleprompter or the screen or the piece of paper they were reading and it was just like. Their face was going forward, but their eyes were clearly not at the camera.

Stephanie Liu: [00:24:11] Yeah. So the, yeah. Honestly, there’s no excuse for not knowing your content, so it’s okay if you have a teleprompter. Just know that intonation matters how you communicate that you just, even the fact of like using gestures like your hand gestures with purpose and with impact is always helpful. I’ve seen people where they do video, they’re moving their hands the entire time.

You’re like, like, what’s the, what’s the. What’s the big thing that I should really pay attention to? And you can’t really tell if you’re moving your hands the entire time, but when you’re like, this is important and you put your hands down, you’re like, Oh, okay. I got it.

Matt Siltala: [00:24:47] Like I, uh, I just can’t help but think about this while we’re talking about this.

And they’re not meant to be political by that at all. But you could totally tell when our president goes from reading the teleprompter to [00:25:00] just off the cuff, whatever, like it is day and night difference. Yeah. And how that man speaks. It’s insane. Anyway, that’s, that’s the thought that I have while we’re talking about this.

Stephanie Liu: [00:25:10] Yeah.

Dave Rohrer: [00:25:12] Do you have any other questions, Matt, before we let Stephanie give one or two last tips and

Matt Siltala: [00:25:17] no, I think, um, you know, wrapping up with a couple, uh, last tips I think will be great. This has been good.

Dave Rohrer: [00:25:25] Stephanie, have you ever used, um, a restream

Stephanie Liu: [00:25:29] I have this question. Yeah. I have four for live streaming.

But I didn’t like it because they would always have that default message of multi streaming with restream dot. IO and especially if you’re going live on LinkedIn, like again, people want to know the why, what, how, and what F right. Like that’s your hook. And if you don’t put that in the description, you’re not giving them a reason to stop what they’re doing, to pay attention to what you have to say.

So that’s, that’s one of the reasons why I don’t use restream.

Dave Rohrer: [00:25:55] Interesting. I just saw it recently and I was looking to play with it, so I was just curious. [00:26:00] Yeah, good or bad,

Stephanie Liu: [00:26:03] bad.

Matt Siltala: [00:26:05] Dave

Dave Rohrer: [00:26:05] doesn’t hate it, but I mean,

Stephanie Liu: [00:26:08] it’s

Dave Rohrer: [00:26:09] are, you’re going to

Stephanie Liu: [00:26:09] use it though. Yeah. Theoretically it’s, it’s, it’s cool in the sense that it’ll pull in comments from multiple platforms, which is nice.

But again, just coming from a social media background, as well as that, you know, every social media platform has its own etiquette. There are those that you could use a hashtag on, like on LinkedIn, and you could easily start trending on, on LinkedIn. But when it makes sense like these back, right? Yup.

Dave Rohrer: [00:26:32] Yeah.

It’s the nitty gritty. Um, do you have any other, like one other tip that you, we didn’t cover or one little thing that you think would help people that are just getting started or even veterans that perhaps people overlook?

Stephanie Liu: [00:26:46] Well, I would say like, even if you’re getting started, if you don’t even have a DSLR, again, you could use the built in camera.

On your, on your desktop or your laptop or, I mean, chances are you could use your smart phone like your smart from probably how it’s like a really [00:27:00] amazing camera built into it. You could do that, just record there and then airdropped the actual video over to your computer and you could edit it over there.

Or even if you wanted to just record your audio, you know, you could record your audio on your phone, same thing. Or drop it over there for the veterans, for the ones that want to do like some fun stuff right. You could have a green screen, right? You could, if you are telling a story, like in one of my presentations, I talk about how much I love the movie, the greatest showman.

And as soon as I’m done showing clips and videos and stock images, it cuts back to me. And I have like a Snapchat filter of me as the greatest showman. Like I’m a ringmaster all of a sudden in the middle of a circus. And so it was a nice surprise for my viewers where they’re like, how did you do that?

And I actually did that live. Right? So the first scene is of like me introducing myself during the why, what, how, and what F. and then I go into a story. It takes me off camera and I [00:28:00] downloaded like stock videos and stock images to describe and tell the story of the actual circus. And then it cuts back to me.

I have my Snapchat filter and boom, it’s like there’s me with my top hat and a

Dave Rohrer: [00:28:11] cane. And if you want to see a little bit of that, I’ll have a link to, um. It’s something you posted recently on Facebook that shows a couple of clips and shows some of the stuff that we talk about, about how to make your videos fun.

Stephanie Liu: [00:28:24] Yeah. Awesome. Very cool. Very

Dave Rohrer: [00:28:27] much.

Matt Siltala: [00:28:28] Yes, definitely. We appreciate you joining us. I really appreciate the tips and the time that you took. This was great, so

Stephanie Liu: [00:28:35] I appreciate it. Sorry, my little one came in in the middle of

Matt Siltala: [00:28:37] that, the new normal, no need to apologize.

Stephanie Liu: [00:28:41] That’s going to be usable, but I figured, yeah, I

Dave Rohrer: [00:28:45] will leave all of this.

Matt Siltala: [00:28:46] Awesome. Well, you guys, um, thank you again for joining us, um, for, for Stephanie Lou with, uh, the founder again of captivate on command, and also the host of lights, camera live. I’m [00:29:00] also, Dave, we’re over there and I met Sylvia with avalanche media. Thanks guys for joining us and we’ll catch you on the next one.

E146 – Live Streaming Tips W/ Stephanie Liu Hosts:




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