What Marketing Funnel Do You Need?
Top of Funnel
Bottom of Funnel
Again for a deeper dive into the Marketing Hourglass by Duct Tape Marketing visit their site.
Next up was what a Traditional Funnel looks like and how it relates to the Hourglass, digital marketing and just things in 2019.
Traditional Marketing Funnel
The guys dig into some of what makes the funnel and start with referrals and how much they make.
- CEO averages 7.2 years with a company (2019, WSJ)
- CMOs average 3.6 years with a company (2019, WSJ)
- Traditional categories, like financial services and travel, average longer CMO tenure at 48 months, or 17% above the median.
Often people forget about customers and keeping them engaged. Or they go the other way and totally neglect their customers and only focus on content and funnels for a certain type of prospect.