What Marketing Funnel Do You Need?

The guys dig into a number different marketing funnels – traditional, new, and in-between. They however start off with one by Duct Tape Marketing that finally spurred them to dig into this topic.

Top of Funnel

  • Know
  • Like
  • Trust

Bottom of Funnel

  • Try
  • Buy
  • Repeat
  • Refer

Again for a deeper dive into the Marketing Hourglass by Duct Tape Marketing visit their site.

Next up was what a Traditional Funnel looks like and how it relates to the Hourglass, digital marketing and just things in 2019.

Traditional Marketing Funnel

  • Awareness
  • Opinion
  • Consideration
  • Preference
  • Purchase

Referral Funnels
The guys dig into some of what makes the funnel and start with referrals and how much they make.

  • CEO averages 7.2 years with a company (2019, WSJ)
  • CMOs average 3.6 years with a company (2019, WSJ)
  • Traditional categories, like financial services and travel, average longer CMO tenure at 48 months, or 17% above the median.

Customer Funnels
Often people forget about customers and keeping them engaged. Or they go the other way and totally neglect their customers and only focus on content and funnels for a certain type of prospect.

Episode 109 Mentioned Tools & Resources

E109 – Do You Need Marketing Funnels? Hosts:



Leave a Reply

Your email address will not be published. Required fields are marked *

The Business of Digital © 2019