100th Episode With Debra Mastaler

Mat and Dave go down memory lane with Debra Mastaler and cover the past 20 years of link building and digital marketing communities. Debra got her start a week after becoming a stay at home mom and like many of us fell into digital marketing, directories, SEO and link building.

Over the years Debra has attended/spoken at almost 200 shows over the years so and to a point that Mat & Debra make early in the episode – it really can be all about who you know. If you are new to this podcast go back and listen to What is the Long Term Value of Networking (Events) and How to Talk to Speakers at a Conference.

History of Link Building

Our goal wasn’t to cover the full history of Link Building, we think with Debra we covered most of the big items! The list below is some of the types of link building that we cover in the episode.

  • Site Outreach
  • Profile Links
  • Directories (BOTW, DMOZ, Yahoo & More)
  • Spinning Articles
  • Blogs & Content Links
  • PBNs
  • Google
  • Domain Authority
  • Content Thinning
  • Content Creation
  • Link Marketing
  • Relationship Building
  • Voice Search


Did you catch the 100th episode with Matt McGee? Do so now if you missed it.

Looking for more advice? Debra gives a ton but a few items we wanted to include was her suggestion to and find like minded people/groups and join them. This could be forums, groups, associations, or even Facebook Groups. No matter where you look and find people, just go find them. If you need tips on Facebook Groups go listen to E51 – Should Businesses Use Facebook Groups?.

To wrap things up Mat asks Debra for a list of those that have inspired her and the result is a great list of people! Give a listen to see who she lists.

Episode 100 Mentioned Tools & Resources

100th Episode With Debra Mastaler Hosts:




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