Digital Marketing Beyond Facebook and Google
Living by just one traffic source is asking for trouble no matter your business. Even if you can’t get to be #1 in Google/Bing for a certain keyword there are other ways to succeed with digital marketing. No matter if it is TV ads, SEO, PPC, Myspace, Vine, Digg, Magazine Ads, Referrals, etc. The goal should be to build up multiple channels and campaigns that drive traffic and leads to your site. Mat and Dave give a number of examples and even break down a number of examples and even talk a bit about what they do for their own agencies (well Mat does!).
What is a social network you were on at some point that has since gone away? Leave your answer in the comments here on the site!